Who is in control of your brand?

Our second to last event for 2011 is an exciting one, and you only have a couple of days notice (apologies)

Over the last two years the world has gone casual gaming mad, with 5 million hours of Angry Birds being played every day and 200M people playing Facebook games for over 40mins each per month. Facebook is set to make a huge $1B from gaming in an industry set to make an incredible $70B in 2015.

This broad adoption of gaming has driven the rise of branded gaming & gamification as a marketing strategy. At this event we dive into the opportunities, examples & challenges for brands entering the gaming world.

We have an esteemed panel that will cover:

• Media opportunities in social gaming on Farmville (Zynga) & Pop Cap
• The process & thinking around game creation & gamification
• How to integrate gaming into marketing strategies

This event is a limited ticket release due to the venue size.

RSVP’s are essential click here http://socialgaming.eventbrite.com/

The Panel

Event location

The Order of Melbourne

2/401 Swanston Street, Melbourne

http://www.theorder.com.au/

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Hashtag for event #SMCMELB The Social Media Club Melbourne is a volunteer not for profit and events are organised by @nikski, @inBloome, @gutta, @simontsmall and @timbeveridge.

Sorry we’re not starting an office in Vietnam, I’ve been pretty slack updating my blog of late thanks to Vietnam and Visual Jazz’s new blog.

I’ve just arrived back in Melbourne after 4 weeks in Vietnam, it’s an awesome country, be sure to check out some of our photos on Flickr, here are a couple of them…

I’ve posted a few articles on the VJ blog in case you’re interested… The VJ blog is worth subscribing to, interesting stuff coming out every week

• 05.02.10 Little things make all the difference
• 14.01.10 100 most discussed brands of 2009
• 12.01.10 Outsourcing Your Interesting?

PayPal was a big game changer in the early 2000′s, there have been some micro payment gateways that have entered the fray, however, this new concept Square, which melds some new technology and an old process with a new way of thinking to form a very accessible and lean payment system. (According to TechCrunch it was valued at $40m before launch)

There are some definite questions around security, cost and many others, but I’m sure they will work through those and come out the other end with a game changing business. Think of the applications in developing worlds, SMEs, borrowing money from friends.

This video explains it pretty well.

Tangent

On a side note, if you like the main dude in that tutorial video, check out another one he’s done for a Twitter app. It’s a refreshing way to explaining technology, go dude!

Hat tip

These gems came via some colleagues at Visual Jazz, Harley Donaldson and Nick Sturgess. Harley is a great source of interesting internets every week with kettlevision.