Marketing through Twitter vs eDM vs Facebook
Moving away from the tech crowed, Twitter has become THE buzz word of marketing managers over the last two months – and I mean old skool marketers, who haven’t used any form of...
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Talking vs doing
In this last 3 weeks I’ve given little love to my humble blog and it’s because I’ve been busy at a new exciting job. I’ve been working hard giving clients advice, reviewing campaigns,...
Read More →Social Media Measurement is here
This is a little follow up post to my predictions for social media in 2009. People always ask the question “social media sounds good, but how do we measure it?” and there are...
Read More →How to raise $10,000 a day with Twitter!
Please excuse the overhyped headline, however, its all true. Today will be a profile raising day for Twitter as a potential marketing tool. David Armano raised over $9,000 $10,000 in under 8 hrs,...
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FAIL: Kevin Rudd spam’s his readers
I’m a bit split at the moment, but in general I like both Kevin and Malcolm, they’re both smart and politically savvy dudes. However, when it comes to social media & online, Malcolm...
Read More →0.4% of Australia’s population Tweet on Twitter
I use Twitter as a news service, its all about in-the-minute, you check in every now and then, look back a couple of pages then move on. search.twitter.com is great for market research...
Read More →A place to rant…
Although satisfying and distilling, Twitter’s 140 chars is no longer sustainable. More to the point I’m starting to realise that I should start dumping random thoughts somewhere. I’ve also stumbled accross a couple...
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