Who is in control of your brand?

Back in September I discovered this tool, by Technorati, that calculates your blog’s value… It’s based on AOL’s purchase of Blog Inc way back in 2005, so its very theoritical, but interesting non the less.

Back then my blog was theoretically worth around $500, I was curious to see if it had changed, and it has roughly tripled to now being worth nearly $1700! woot! time to move up the coast and retire.

You can chuck your blog in and see how it fares.

I’ve compared a few of my favourite blogs below, add yours to the list.

Seth Godin $4,473,414

Love Digital $4,516.32

Adspace Pioneers $65,486

The Zeitgeists $0.00

Marketing Charts $349,450

Laurel Papworth – Social Networks $92,584

Six Pixels of Seperation $401,952

Jim’s Marketing Blog $36,130

The White Agency $2,258

According to this guy, and Technorati, this calculator creates a ‘value’ on your blog. 

I assume its related to Technorati ranking and credibility, and maybe amount of content… 

Apparently my impressive and high profile blog (not) is worth $564.00, looks like its time to retire people!

http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/

What do you think? Load of wallop or is there some kind of logic to it?

Its a very simple tool that enables you to manage a mobile campaign, from free/standard template to low-cost/customised solutions. I’m not saying everyone or even anyone should have a mobile mini-site, but its worth a play around.

I setup this identity  mini-site today, in about 20 minutes

http://simontsmall.2urmob.com/

Some of their most recent improvements include:

• Broadcast Campaigns: You can now simultaneously broadcast multiple campaigns.

• Web2Mobile Campaigns: We recognise that our clients prefer to be responsible to their clients for marketing innovation so we have removed the Campaign Mobile brand references (“Powered by Campaign Mobile”) from the web2mobile pop-up, so it will integrate even better with your site.

• Mobile Page Builder: Now you will be able to upload images which name includes any special characters i.e. mobilepicture20%.jpg.

You can read more and create your own mobile site here
http://campaignmobile.com/

or read the company blog here
http://www.mnetcorporation.com/products/campaign-mobile/