Is going viral more trouble than it’s worth?
Hi, yea, so it’s been a while since my last post, apologies. Things have just been a little mental at work (in a great way) with some travel thrown in for extra measure,...
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How to create an ROI calculator
An ROI (Return on investment) calculator can help you evaluate the performance of your communications spend. Not many of my clients have thought about it, and it’s an important place to start when...
Read More →’09 Prediction: Social media will become less exciting
Image via Wikipedia As social media analysts and consultants fall off the pages of the AFR and mainstream media, the excitement is rapidly declining. In 2009 excitement will be replaced with its less...
Read More →DEFINITION: Social Media
Image by Getty Images via Daylife There is a lot of people debating/assuming the definition of what social media really is, and it feels like its being way over complicated. DEFINITION: Social Media...
Read More →Marketing blogs with high Technorati authority
Blogs tagged ‘marketing’ with high Technorati authority In no order – as at 12th Dec 2008 http://www.smallbusinesssem.com/ http://www.gearfuse.com/ http://www.trendhunter.com/ http://socialitelife.celebuzz.com/ http://www.reelseo.com/ http://www.environmentalleader.com/ http://www.ignitesocialmedia.com/ http://www.openmarket.org/ http://www.trendhunter.com/
Read More →The Ultimate Social Media Etiquette Handbook
If you’re getting into, or actively using, social media this is mandatory reading. The guide gives you detailed directions across a whole range of sites and functions. “Social media mimics real relationships —...
Read More →How to Use Forums To Drive Hundreds of Thousand of Readers to Your Blog
Delicious wasn’t letting me save this link… using my blog as a bookmarking service, is that wrong? Great post on ProBlogger on how to generate loads of traffic to your site, long term...
Read More →Social media demographics
I’ll write a summary about these stats later… http://www.ignitesocialmedia.com/2008-social-network-analysis-report/#linkedin
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63% of Australian adults read social media
*Source: Forrester Forrester’s definitions Creators Publish a blog, publish your own web pages, upload video you created, upload audio/music, write articles or stories and post them Critics Post ratings/reviews of products or services,...
Read More →Comprehensive stats on social networking sites
This is the most comprehensive compilation of stats I’ve seen, nice work Jeremiah. http://www.web-strategist.com/blog/2008/11/19/social-networks-site-usage-visitors-members-page-views-and-engagement-by-the-numbers-in-2008/ “No single metric is a good indicator, you have to evaluate the usage from multiple dimensions, so you also...
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