Respect to Oliver from Brand Builder (@thebrandbuilder) for this charming and no-bull preso.
I totally support this approach, and glad that he’s articulated it so well. Social media isn’t about followers, twits, comments or visitors, it’s about achieving marketing outcomes, generally SALES – directly or indirectly.
View more presentations from Olivier Blanchard.
Check out the full post here, and more of his great work.