In the midst of phone calls, emails and eating lunch I listened in to this webinar, featuring Brian Geisen from Ogilvy & Jonathon Crossfield from Net Registry.
Without deconstructing the entire preso, my main comment is that there were some new concepts, but a lot of what we’ve heard before. It’s really interesting to see that the ‘Director of strategy’ at Ogilvy, has put so much work and focus into 1 of the millions of social media tools.
Does Twitter deserve that much attention, focus and strategy?