Who is in control of your brand?

I think woops would be a bit of an understatement when a guy at Google stuffed up on the weekend. (According to the Gaurdian)

He was updating the ‘blacklist’ which indicates which website’s might be harmful and when you search for them it warns you before you visit the site.

He accidentally added a forward slash ‘/’ which in Google speak aparently equals the entire internet.

This is what you would’ve seen on all search results on Google.

So for about 40 minutes over the weekend the entire internet was ‘down’ according to Google.

Thanks to Mumbrella for picking this up.

You can read more about it here on the Google Blog.

It’s scary to say the least that such a major event can be triggered by a tiny mistake.