Its a very simple tool that enables you to manage a mobile campaign, from free/standard template to low-cost/customised solutions. I’m not saying everyone or even anyone should have a mobile mini-site, but its worth a play around.
I setup this identity mini-site today, in about 20 minutes
http://simontsmall.2urmob.com/
Some of their most recent improvements include:
• Broadcast Campaigns: You can now simultaneously broadcast multiple campaigns.
• Web2Mobile Campaigns: We recognise that our clients prefer to be responsible to their clients for marketing innovation so we have removed the Campaign Mobile brand references (“Powered by Campaign Mobile”) from the web2mobile pop-up, so it will integrate even better with your site.
• Mobile Page Builder: Now you will be able to upload images which name includes any special characters i.e. mobilepicture20%.jpg.
You can read more and create your own mobile site here
http://campaignmobile.com/
or read the company blog here
http://www.mnetcorporation.com/products/campaign-mobile/