Marketing through Twitter vs eDM vs Facebook
Moving away from the tech crowed, Twitter has become THE buzz word of marketing managers over the last two months – and I mean old skool marketers, who haven’t used any form of...
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Talking vs doing
In this last 3 weeks I’ve given little love to my humble blog and it’s because I’ve been busy at a new exciting job. I’ve been working hard giving clients advice, reviewing campaigns,...
Read More →7 habits of a digital marketing person
After 2 weeks in my new role (working with exceptionally smart people), and reading this post my feelings/opinions around marketing have been reinforced. I’ve put together a series of posts to cover a...
Read More →EVENT REVIEW: The Digital Tipping Point
The full event review is available in the 09 April edition of Marketing Magazine, available today, 25th March. Anytime you rock up to a free event expect that a sales pitch is coming...
Read More →F-Business – The balacing act for Facebook
Image via CrunchBase This article was originally posted at Digital Ministry. I’d like everyone to pay 1 minute silence for the late Digsby Minnie, Digital Ministry’s fictional Facebook profile. The killer, Facebook terms...
Read More →Measurement vs Measurement & the IAB
Image via Wikipedia This post may not win me any friends, but I’ve needed to get this off my chest for a long time. Marketer of company X needs to reach their ‘target...
Read More →Successful Australian Social Media campaigns
Image of Laurel Papworth I’m in the process of putting together a list of social media campaign case studies, for people to learn what do to in this space. Along the way, reading...
Read More →Only %16 of companies have a process for social media
Image via Wikipedia A survey by the CMO Council released by AdAge reveals some alarming stats amid a lot of talk, although there are some shinning lights amongst the haze. Proctor & Gamble...
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