Who is in control of your brand?

I’m a bit split at the moment, but in general I like both Kevin and Malcolm, they’re both smart and politically savvy dudes.

However, when it comes to social media & online, Malcolm clearly leads the race. What do you think, poll below.

To quickly compare what they’re doing

Malcolm Turnbull has:

Photo: Facebook

1. A Twitter feed, being genuinely updated

2. A flickr page, with non-polished genuine photos

3. A smart xmas greeting card, sent out in the last 7 days (and took over his website‘s homepage)

4. His dog’s have blogs, his website is smart and the list goes on…

Photo: Andrew Taylor

Kevin Rudd, on the other hand has:

1. A boring ‘corporate/campaign’ website (granted, this may be a Gov requirement)

2. Has a flat and boring ‘personal’ site

3. Has a Twitter feed, although very dry and impersonal (oh and you can’t direct message him)

4. A dry flickr page with all his publicity shots

5. A party message driven facebook page

6. And in a major fail, I received an email that got put into my spam folder on the 17th of December.

It’s a real shame that he’s continuing to miss the boat on this thing called social media and the internet…

[polldaddy poll=1206308]