Who is in control of your brand?

This landed in my Inbox yesterday, it’s silly although somewhat true. I know I fall into one of these categories… Have they missed out any?

There is sometimes a difference between how you want to be perceived, the way you actually are AND the way you are actually perceived.

This has been happening for years in advertising. Organisation wants people to LOVE organisation, people think otherwise. McDonalds wants to represent family/healthy, people thing not many positive things. Coke wants to be perceived as fun, I perceive them as unhealthy….

So here’s some fun…

Photo	Type	They want you to think	The truth
	Blurry	Artistic	Has acne, possibly moustache if female
	Anime	Eccentric, possibly Japanese	Computer programmer
	Holding some sort of alcoholic beverage	Fun, laid back	There has never been a photograph taken of them where they weren’t holding an alcoholic beverage
	Very closely cropped	Enigmatic	Fat
	Dude jamming on guitar	He’s in a popular band and rocks out all the time	Unemployed
	Close-up of breasts, usually in bustier	Sexy and naughty	Fat
	Face at strange, usually downward, angle	Eccentric, possibly supermodel	Unattractive; this is the only good picture of them ever taken
	Dark, brooding	Doesn’t care	Dangerous, possibly a pirate
	Cartoon character such as Bugs Bunny or Tweety Bird	Cute, playful	Immature, probably fat
	Guy with beard sitting on couch	Sits on the couch a lot, has a beard	Sits on the couch a lot, has a beard

David Thorne, now world famous with two fantastically comical posts, you can read about his second successful post here. This is the post from his site… (Interview with David Thorne here)

From: Jane Gilles
Date: Wednesday 8 Oct 2008 12.19pm
To: David Thorne
Subject: Overdue account

Dear David,
Our records indicate that your account is overdue by the amount of $233.95. If you have already made this payment please contact us within the next 7 days to confirm payment has been applied to your account and is no longer outstanding.

Yours sincerely, Jane Gilles
From: David Thorne
Date: Wednesday 8 Oct 2008 12.37pm
To: Jane Gilles
Subject: Re: Overdue account

Dear Jane,
I do not have any money so am sending you this drawing I did of a spider instead. I value the drawing at $233.95 so trust that this settles the matter.

Regards, David.

From: Jane Gilles
Date: Thursday 9 Oct 2008 10.07am
To: David Thorne
Subject: Overdue account

Dear David,
Thankyou for contacting us. Unfortunately we are unable to accept drawings as payment and your account remains in arrears of $233.95. Please contact us within the next 7 days to confirm payment has been applied to your account and is no longer outstanding.

Yours sincerely, Jane Gilles
From: David Thorne
Date: Thursday 9 Oct 2008 10.32am
To: Jane Gilles
Subject: Re: Overdue account

Dear Jane,
Can I have my drawing of a spider back then please.

Regards, David.
From: Jane Gilles
Date: Thursday 9 Oct 2008 11.42am
To: David Thorne
Subject: Re: Re: Overdue account

Dear David,
You emailed the drawing to me. Do you want me to email it back to you?

Yours sincerely, Jane Gilles
From: David Thorne
Date: Thursday 9 Oct 2008 11.56am
To: Jane Gilles
Subject: Re: Re: Re: Overdue account

Dear Jane,

Yes please.

Regards, David.
From: Jane Gilles
Date: Thursday 9 Oct 2008 12.14pm
To: David Thorne
Subject: Re: Re: Re: Re: Overdue account

Attached

From: David Thorne
Date: Friday 10 Oct 2008 09.22am
To: Jane Gilles
Subject: Whose spider is that?

Dear Jane, Are you sure this drawing of a spider is the one I sent you? This spider only has seven legs and I do not feel I would have made such an elementary mistake when I drew it.

Regards, David.
From: Jane Gilles
Date: Friday 10 Oct 2008 11.03am
To: David Thorne
Subject: Re: Whose spider is that?

Dear David, Yes it is the same drawing. I copied and pasted it from the email you sent me on the 8th. David your account is still overdue by the amount of $233.95. Please make this payment as soon as possible.

Yours sincerely, Jane Gilles
From: David Thorne
Date: Friday 10 Oct 2008 11.05am
To: Jane Gilles
Subject: Automated Out of Office Response

Thankyou for contacting me. I am currently away on leave, traveling through time and will be returning last week.

Regards, David.
From: David Thorne
Date: Friday 10 Oct 2008 11.08am
To: Jane Gilles
Subject: Re: Re: Whose spider is that?

Hello, I am back and have read through your emails and accept that despite missing a leg, that drawing of a spider may indeed be the one I sent you. I realise with hindsight that it is possible you rejected the drawing of a spider due to this obvious limb ommission but did not point it out in an effort to avoid hurting my feelings. As such, I am sending you a revised drawing with the correct number of legs as full payment for any amount outstanding. I trust this will bring the matter to a conclusion.

Regards, David.

From: Jane Gilles
Date: Monday 13 Oct 2008 2.51pm
To: David Thorne
Subject: Re: Re: Re: Whose spider is that?

Dear David, As I have stated, we do not accept drawings in lei of money for accounts outstanding. We accept cheque, bank cheque, money order or cash. Please make a payment this week to avoid incurring any additional fees.

Yours sincerely, Jane Gilles
From: David Thorne
Date: Monday 13 Oct 2008 3.17pm
To: Jane Gilles
Subject: Re: Re: Re: Re: Whose spider is that?

I understand and will definately make a payment this week if I remember. As you have not accepted my second drawing as payment, please return the drawing to me as soon as possible. It was silly of me to assume I could provide you with something of completely no value whatsoever, waste your time and then attach such a large amount to it.

Regards, David.
From: Jane Gilles
Date: Tuesday 14 Oct 2008 11.18am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Whose spider is that?

Attached

Source: http://news.ninemsn.com.au/article.aspx?id=665847