This is a very comprehensive guide (56 pages) on getting into social media – a must read. It combines a lot of what we’ve all heard before – resulting in a considered and easy to consume story.

It brings together some online heavy hitters:

And covers:

  • Training
  • Strategy
  • Platforms
  • Building a fan base
  • Managing/preventing fumbles
  • Measurement
  • Checklist to get started

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