21. 10. 2009
Toyota-Prius-Hybrid

To-yo-tally missing the mark on social media?

Yesterday Toyota announced that they’d selected 5 advertising agencies to pitch for their social media activity where the community would determine the winners, the two best performing agencies would get more work in...

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11. 08. 2009
pringles campaign

Minor Pringles Facebook #fail

It’s not damaging or terrible but they’ll surely be losing potential fans because of it. This advert appeared and appealed to me this morning, a $75,000 would be awesome! So when I clicked...

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19. 06. 2009
twitterusergrowth

Twitter – not all good news?

Image by jesuscm via Flickr Twitter is certainly raising the profile of social media, although marketers/brands don’t know what it is, it does get them asking questions – which is a win for...

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19. 05. 2009
Marketing through Twitter vs eDM vs Facebook

Marketing through Twitter vs eDM vs Facebook

Moving away from the tech crowed, Twitter has become THE buzz word of marketing managers over the last two months – and I mean old skool marketers, who haven’t used any form of...

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09. 03. 2009
Get $100 of Facebook ads thanks to VISA

Get $100 of Facebook ads thanks to VISA

It’s a somewhat brash and simple campaign I discovered this morning reading twitter in bed. However, it’s far from new, from sometime June last year…?!?!? To get your $100 voucher login to Facebook,...

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07. 02. 2009
Purchasing influence by source

Online reviews and comments influence purchases

Image via CrunchBase Thanks to Krisite Wells at Social Media Club for finding this market research by Rubicon. It’s a very comprehensive study, however, social media‘s influence on purchasing decisions is second only...

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03. 02. 2009
F-Business – The balacing act for Facebook

F-Business – The balacing act for Facebook

Image via CrunchBase This article was originally posted at Digital Ministry. I’d like everyone to pay 1 minute silence for the late Digsby Minnie, Digital Ministry’s fictional Facebook profile. The killer, Facebook terms...

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29. 01. 2009
Blurry

Interpreting Facebook/MySpace

This landed in my Inbox yesterday, it’s silly although somewhat true. I know I fall into one of these categories… Have they missed out any? There is sometimes a difference between how you...

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