The full event review is available in the 09 April edition of Marketing Magazine, available today, 25th March.
Anytime you rock up to a free event expect that a sales pitch is coming your way, and too right, if they’re buying the drinks. This event, presented by Adknowledge was 25% sales pitch, 70% new ideas & 5% free drinks.
The day was dedicated to my favourite misunderstood term, social media, and I went away with some new ideas and insights. However, I was a little disappointed that the case studies focused on youth brands, which logically fit in social media, what about products for adults, retirees and less exciting categories? We, as social media people, need to be careful not to pigeon hole social media as a tool to connect with kids.
The first speaker, Brett Brewer, spent 90% of his time on Adknowledge and 10% on new ideas, and we thank Adknowledge for the free day.
Alistair Henderson, from OMD Fuse, has many great case studies, however, we were once again hit with the award winning V-Raw campaign. Which is a great…
…Full event review available in Marketing Magazine…
…which means? There are 28 other ways you can pay to connect with your audience.
So, listen, engage, create value and get your PR agency to start taking social media seriously.