Who is in control of your brand?

It’s a somewhat brash and simple campaign I discovered this morning reading twitter in bed. However, it’s far from new, from sometime June last year…?!?!?

To get your $100 voucher login to Facebook, add the VISA business network app (http://apps.facebook.com/visabusiness/signup/ ), and you’re done. You’ll receive an email with a $100 voucher!

With knowing if it’s worked or it’s actual objective, it looks like they’re trying to be a little like linkedin. Now VISA couldn’t possibly be paying $100 per lead so there must be something in it for FB.

Well done to VISA for building a community around something they value.

Thanks to @ourielohayon for tweeting it this morning, and dave at red fly marketing for the old but still relevant post.

Ps I’m posting this entry from my iPhone, excuse me if the links aren’t active, or anything else, it’s realm hard to use wordpress on an iPhone.

I’m in the process of putting together a list of social media campaign case studies, for people to learn what do to in this space. Along the way, reading one of my favourite commentators in the space, Laurel Papworth has taken the time to put together what she sees as good examples.

We could debate day and night if they’re good or why, but atleast there’s examples of good stuff…

http://laurelpapworth.com/case-studie-australian-social-media-campaigns/

If you’ve seen something work well in Australia or otherwise, post a link to it here or on Laurel’s blog.

Oh, and here are some ‘award winning’ examples from AIMIA

http://laurelpapworth.com/aimia-social-media-bandwagon-awards/

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Well, another brand who isn’t listening and their brand is being damaged… Because they’re simply not looking after their customers.

Shai Coggins had a great experience at Cafe Primo and posted a positive blog post about it… however, after the next few times she went back she posted a negative post on the experience.

Now, if you search for Cafe Primo Adelaide, the fourth listing is the negative post. They could fix this by contacting Shai and asking her how they could resolve these issues, then maybe resolve them. But atleast reaching out to Shai would help the situation… Leaving it damages their brand everytime someone searches for them in Adelaide. Funny and sad that they’re missing this opportunity.