Tag: Bad

Optus iPAD SMS Campaign Fail

You’d think a mobile company like Optus would understand how people use mobiles, they’d also know what devices their customers use. Somehow they seem to have forgotten these two key pieces of information when doing today’s SMS campaign.

Here’s how it went

1. I’ve got an iPhone.

2. They just sent the following SMS promoting their iPad plans.

3. Good concept…

Optus iPad SMS marketing

4. They promoted a webpage to view the plans

Optus iPad webpage - not mobile compatible

5. The webpage wasn’t compatible for mobile

6. Good concept but Optus DM Fail!

A simple solution & lesson for us all.

When sending an SMS to your database with a URL make 1 or 2 pages compatible for mobile.

And not to mention…

The SMS doesn’t even make sense, although I guess that’s what telecos do well… complicated bills and apparently now strange iPad plans too.

“…Get Unlimited Data within Australia for $50 recharge…”

When you look at the plan webpage there’s nothing about $50 or Unlimited Data.

I’m confused.


90% of 20 marketers think using fake persona is wrong

You may or may not have seen this little story blow up into a fairly heated debate on Mumbrella today.

An agency came under fire today for doing what I, and most others believe to be unethical and wrong. They advertised this job on Gumtree.

“The job requires you to have very good search skills to find conversations online. You will then take on a supplied persona and join in on the conversation.

“You will have to be clever and adaptive, if you don’t know about a subject then you will have to learn how to “sell” yourself as authentic.

“This is NOT spam, you are adding value to the conversation. You are respectful and knowledgeable and most importantly having fun.

“If this sounds like you and you have strong English writing skills, then please I want to hear from you.”

If you’ve got an opinion or want to read the full story, go to Mumbrella, I’ve collated the many heated comments and summarised the views below.

90% of 20 marketers think using fake persona is wrong

Leslie Nassar Against
Alex Campbell Against http://www.alexjcampbell.com/
David Jackmanson Against http://bit.ly/djackmanson
David
For http://thelostagency.wordpress.com/
Stuart Sheridan Against
Sam Granleese Against
Ben Shepherd Against
Nick Holmes a Court
For http://www.buzznumbershq.com/
Stephen Collins Against http://www.acidlabs.org/
Justin Hind Against http://www.justinhind.wordpress.com/
Il Jung Against
Cheryl Gledhil Against http://www.moltn.com/
Smithee Against
Stilgherrian Against http://stilgherrian.com/
Karalee Against http://justanotherprblog.wordpress.com/
Riley Batchelor Against
Will Hughes Against
Melinda Against http://www.thecontentagency.com.au/
Gnoll110 Against http://twitter.com/gnoll110
Damian Guiney Against http://www.visualjazz.com.au/

FAIL: Blogs are dead!

{{Potd/2005-09-15 (en)}}
Image via Wikipedia

Wow! On the surface I thought Paul Boutin was a guy with a new spin on something, then I realised he was a bitter ‘old media’ man.

…Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge….

Paul works for Wired, and clearly he/they don’t understand the world of ‘new media‘ (not really new) based on an article I read from the 20th of October.

It reads like a bit of a rant, hissy fit and general garbage that makes no sense. But of the key points he covers, which are mostly accurate, it show’s that things have changed, not DIED!

It’s in human nature to be attracted to drama, and polarisation is one of the best ways to create more drama than Bold and the Beautiful… (maybe not too difficult)

It’s Paul’s job to create attention, readership and reach, so WIRED can sell advertising dollars – doesn’t that sounds like a traditional media mindset?

Matthew Wingram sarcastically responds

Wow — that’s pretty persuasive, isn’t it? You can’t miss with a great environmental metaphor like that. I guess I had better stop blogging then.

and Bob Warfield comments

Blogs won’t really be over until there is another medium where people can express themselves in a little longer format than Twitter that’s as easy as blogging.  That’s not to say it won’t improve.  There is a lot to be done to further evolve blogging platforms.  A lot is underway already in terms of facilitating the conversation that is comments, for example.

I disagree with Bob, as its not about the technology – humans, by nature like connect in different ways, we still watch TV, listen to radio and have coffee (in person remember that?)… Medium’s don’t DIE, they simply change.

Part of Seamus McCauley’s post wrap’s up my post well

This is really just the old Radio Will Kill Books, TV Will Kill Radio argument – “oooh look, a shiny new thing. Everyone will use the shiny new thing and stop using the thing we had last week, and here are two (two!) whole examples of moderately well-known people doing just that very thing so it must be true for everyone”.


NAB is officially insane

To do something more than once and expect a different result is to be insane.

You’ve probably read about it, but its clearly the case, round 1: NAB Spam bloggers, round 2: NAB lie to the world.

Round 1: NAB SPAM BLOGGERS

I’m amazed that this hapenned, but you can read about it more here…

http://www.duncanriley.com/2008/06/16/nab-spams-blogs-australia-blog-owners-need-to-change-banks/

http://technorati.com/videos/youtube.com/watch%3Fv%3DyWEQgeMi6aQ

And watch an interview the NAB Spokesperson who defends herself… hah!

http://au.youtube.com/watch?v=KHwgI4e0VH4 

Round 2: NAB LIE TO THE WORLD

Following this massively negative PR exercise and have shown a disconnect between them and the community, they continued to stuff up… I thought they would’ve learnt, wouldn’t you?

They’ve come up with a fantastic idea, to create a place where people can talk about how banks should work in the future, fantastic idea! However, its been undermined because they’ve had NAB staff posting positive comments about Ubank on the site… pretending to be happy customers. This frustrated everyone and generated so much negative publicity that NAB remove the site.

You can read about it here

http://silkcharm.blogspot.com/2008/10/nab-ubank-social-media-mess.html
http://freshchat.com.au/ubank-blog-closed-after-social-media-outs-fake-posters/

I hope the team at NAB will finally wake up and realise they can’t keep treating the social community like children. 

Learnings / takeaways

1. Don’t lie (duh)
2. Don’t pretend to be someone you’re not
3. Be relevant
4. Listen and respond

Their actions seem so insane that I wonder if one of their competitors are doing setting it up, if so congrats/watch out… but more likely not, and more likely NAB and their advisors don’t get it.

And I have to say I’m surprised because their advertising agency is one of the best in the country, so it couldn’t be them, it must be their PR agency.


  • What’s on this blog

  • Copyright © 1996-2010 Who is in control of your brand?. All rights reserved.
    iDream theme by Templates Next | Powered by WordPress