My thoughts on marketing in Australia
G’day I’m Simon T Small. This blog is a running commentary on marketing and digital media in Australia. Digital media should be seen as a marketing channel; a hybrid of everything from Direct...
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How to raise $10,000 a day with Twitter!
Please excuse the overhyped headline, however, its all true. Today will be a profile raising day for Twitter as a potential marketing tool. David Armano raised over $9,000 $10,000 in under 8 hrs,...
Read More →PLEDGE: No b-word for the month of January
BRAND(ing) is often a word used when it shouldn’t be for all kinds of reasons. It gets me miffed when people say ‘we need to refresh our brand, so lets change our logo,...
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71% of Australians don’t trust the printed word
Image by Getty Images via Daylife Thanks to Laurel Papworth, I discovered that in the US internet has overtaken newspaper as a primary source of news 40% (internet) to 35% (newspaper). Another amazing...
Read More →’09 Prediction: Social media will become less exciting
Image via Wikipedia As social media analysts and consultants fall off the pages of the AFR and mainstream media, the excitement is rapidly declining. In 2009 excitement will be replaced with its less...
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Dress to impress
Image by thornj via Flickr Your brand is defined by everything from answering the phone, store lighting, cost of product, advertising campaign, PR and much much more… Its a load of things that...
Read More →FAIL: Blogs are dead!
Image via Wikipedia Wow! On the surface I thought Paul Boutin was a guy with a new spin on something, then I realised he was a bitter ‘old media’ man. …Writing a weblog...
Read More →iPhone: People are passionate
Image via CrunchBase I posted a question on Twitter, LinkedIn, Facebook asking people if they loved or hated their iPhones… These kinds of questions often spark interest, but this one certainly got some...
Read More →DEFINITION: Social Media
Image by Getty Images via Daylife There is a lot of people debating/assuming the definition of what social media really is, and it feels like its being way over complicated. DEFINITION: Social Media...
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Evaluation: Seth Godin’s blog is worth $4m+
Back in September I discovered this tool, by Technorati, that calculates your blog’s value… It’s based on AOL’s purchase of Blog Inc way back in 2005, so its very theoritical, but interesting non...
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