So, I’ve been busy, writing elsewhere. Sorry. Also, my blog was hacked. It was painful but is now fixed. I’m hoping to start posting here a bit more but in an attempt to...
Read More →Hi, yea, so it’s been a while since my last post, apologies. Things have just been a little mental at work (in a great way) with some travel thrown in for extra measure,...
Read More →Anita over at Small Business Trends asked a bunch of marketing experts a simple question “Please share one of your best kept marketing secrets” and got a bunch of great responses. Here are...
Read More →AdAge has just posted a story discussing a big Nielsen study on Facebook advertising. The study of 800,000 people illustrated the benefits to brand recall and purchase intent. They look at the combination...
Read More →Some good research from Nielsen came out recently as you may have read in B&T and Digital Media that argues the value of online advertising in terms of recall, recommendation & purchase influence....
Read More →An ROI (Return on investment) calculator can help you evaluate the performance of your communications spend. Not many of my clients have thought about it, and it’s an important place to start when...
Read More →Respect to Oliver from Brand Builder (@thebrandbuilder) for this charming and no-bull preso. I totally support this approach, and glad that he’s articulated it so well. Social media isn’t about followers, twits, comments...
Read More →It’s sometimes hard to find valuable, insightful and new information online. If you’re into marketing like I am, these blogs should all be regular reads. Whether they’re an industry voice, thought provoking or...
Read More →In the midst of phone calls, emails and eating lunch I listened in to this webinar, featuring Brian Geisen from Ogilvy & Jonathon Crossfield from Net Registry. Without deconstructing the entire preso, my...
Read More →I visited a site where lots of people are able to contribute content about Twitter. I posted the content below on the 14th of April and to my surprise there haven’t been any...
Read More →
