RESEARCH: Australian YouTube users enjoy watching ads
(It was labelled as ‘Australian’s like Youtube ads’ on Adnews…) Take this research with a grain of salt as they surveyed people who have been to YouTube in the last 3 months, kinda...
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90% of 20 marketers think using fake persona is wrong
You may or may not have seen this little story blow up into a fairly heated debate on Mumbrella today. An agency came under fire today for doing what I, and most others...
Read More →1/4 of Australian’s using Mobile internet?
The last time I checked About 3 months ago I did some work researching the viability of developing a mobile website for one of our key clients. We reviewed the potential traffic we...
Read More →Australia 4th fastest growing Twitter community #sysomossurvey
In a recent report prepared by Sysomos and it indicates that we’re beating massive countries like Brazil, Germany, Netherlands, France, Indian & South Africa in terms of new user sign ups on Twitter....
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RESEARCH: Australians, the recession & the environment
JWT regularly release a great piece of research called the Anxiety Index. It’s a global study that creates an index for each country in a range of particular measures. The top level measure...
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Twitter – not all good news?
Image by jesuscm via Flickr Twitter is certainly raising the profile of social media, although marketers/brands don’t know what it is, it does get them asking questions – which is a win for...
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Online reviews and comments influence purchases
Image via CrunchBase Thanks to Krisite Wells at Social Media Club for finding this market research by Rubicon. It’s a very comprehensive study, however, social media‘s influence on purchasing decisions is second only...
Read More →Measurement vs Measurement & the IAB
Image via Wikipedia This post may not win me any friends, but I’ve needed to get this off my chest for a long time. Marketer of company X needs to reach their ‘target...
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