Let’s get one thing straight – big data isn’t the answer
It started as a fired up rant that turned into one of my longer and more popular articles on Clickz. In my mind it’s clear but the industry buzzword bingo going on is...
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Global Marketing Outlook: SoDa Report – MUST READ!
A global collective of agencies called SoDa have compiled this interesting report which include opinion and insight from agency leaders from all around the globe, peppered with stats from a large study of...
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2012 Australian online and offline retail sales compared
Marketing Mag put together this neat collection of Australia retail offline and ecommerce stats in a simple infographic. Highlights for me are: Online sales make up 5.3% of retail purchases – and local...
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Quarterly wrap: Facebook ASB, second screen, Pinterest?, Wearable Tech, Viral Value
So, I’ve been busy, writing elsewhere. Sorry. Also, my blog was hacked. It was painful but is now fixed. I’m hoping to start posting here a bit more but in an attempt to...
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How marketers are using social media
LinkedIn third social networking site used by Marketers What I find interesting about this study of how marketers are using social media is that over 80% are using Facebook & Twitter, followed very...
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3 Search Engine Ranking Basics
You may or may not know that Search Engine Optimisation (SEO) is more of an art than a science whilst it’s well known that there are things on your site and things off...
Read More →Australian’s lie about age, especially females
Doing some simple analysis of Facebook users in Australian confirms the belief that we want to be younger (or older); and we’re happy to lie about ourselves to the world. It also reinforces...
Read More →Gillard trending: But is it positive?
The Age reports that Gillard tops twitter’s list today and that It is a result Julia Gillard will hope repeats itself on election day. Being popular isn’t just about noise Getting high volume...
Read More →Getting the most out of eCommerce
Optimising your eCommerce is simple math; if you increase performance it directly improves the bottom line. Online Shopping in Australia is at an all-time high, with 37.6% of us spending a total of $23B....
Read More →The forgotten value of reach
AdAge has just posted a story discussing a big Nielsen study on Facebook advertising. The study of 800,000 people illustrated the benefits to brand recall and purchase intent. They look at the combination...
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