Last night’s Social Media Club Melbourne (@smcmelb) we brought together Simon Goodrich from Portable Content, Suzie O’Carroll from YouTube & Nick Bolton of Viocorp to discuss why the advertising dollars aren’t following the audience, how marketers are doing it right and how Australians are consuming the medium. (Full bio’s of the speakers below)

Bradly Giblin MC’d the event that discussed concepts such as

• A Richer Experience for Youtube Ads
• Content Is Important
• Growth In APIs and Multi-Formating
• Seeding Advice
• Maximum Impact for Video
• Youtube Celebrities’ Cross-Over
• Viocorp & Accenture’s Partnership Delivers Malaysian Portal
• Youtube Does Not Deliver / Build / Allow Porn
• Youtube Partners with Brands
• Competitor Vimeo
• Portable, An Online Channel

(List & photo above thanks to a great review by Kim Ong)

Here’s the video for those of you who want to see the whole event.

A sample of the Tweets

KimberleyL

Kimberley Lee

@KimberleyL: YouTube celebs crossing into mainstream - exciting stuff! #smcmelb

Aug 18, 2010 @ 09:38 AM from Twitter for iPhone Powered by Tweeted

EmmaStirling

Emma Stirling

@EmmaStirling: Tip from #SMCMelb - click on downward right arrow on YouTube number of views for detailed analytics including referrals.....

Aug 18, 2010 @ 11:54 AM from TweetDeck Powered by Tweeted

ryanspanger

Ryan Spanger

@ryanspanger: RT @Stweeve Ideal length for online video: 2-4 minutes. Ideal length for a punk song: 3mins11 seconds.. Correlation? #smcmelb

Aug 18, 2010 @ 11:49 AM from web Powered by Tweeted

kellycmillar

Kelly Millar

@kellycmillar: YouTube insights to understand more about your specific video metrics #smcmelb

Aug 18, 2010 @ 09:43 AM from Twitterrific Powered by Tweeted

OzAutoSocial

Auto Social Media

@OzAutoSocial: It was a great evening at @smcmelb last night. I highly recommend these type of events to enhance your #sm knowledge. Follow #smcmelb #in

Aug 19, 2010 @ 05:01 AM from Twitter for iPhone Powered by Tweeted

dascottonline

David Scott

@dascottonline: Was good to finally catch up with @amcal @KimberleyL & meet @kimongsk at #smcmelb last night. Cheers for the good convos!

Aug 19, 2010 @ 02:17 AM from TweetDeck Powered by Tweeted

SPEAKER BIOS

Nick Bolton – General Manager Viocorp – Melbourne

Nick has in-depth Industry expertise having delivered numerous high profile web events on behalf of Viocorp.

Over the years Nick has also handled several Internationally significant projects including the first ever live stream direct from the Vatican.

He has been working in the webcasting space for almost eight years, and has managed several hundred webcast productions for most of the top corporates in Australia. Previous to this Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards. Nick has also run his own business, and has in-depth understanding of the benefits of online video for clients.

Nick has: BA (Hons) 2:2 Marketing and Law, De Montfort University, Leicester UK, a Diploma in Marketing, Chartered Institute of Marketing, UK, and Diploma of Market Research, Market Research Society, UK.

Viocorp is Asia Pacific’s leading full service Internet broadcasting company. The company has worked on major events, like the Rolex Sydney Hobart Yacht Race on Yahoo!7 and Microsoft’s TechEd conference in Barcelona, and has supported major brands such as the Australian Rugby Union and Tennis Australia.

Simon Goodrich, Managing Director, Portable

Simon is co-founder and Managing Director of Portable, a digital studio creating websites, mobile applications and video with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world’s leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Oxfam, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country’s digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry.

He has been recognised as one of Australia’s leading entrepreneurs under the age of 30 by Anthill Magazine.

Suzie O’Carroll – Industry Manager – YouTube Australia

Suzie has worked in online media for over a decade! Starting during the heady days of the boom, with Excite Europe, where she worked in a team setting up ops teams in the new offices across Europe.

Then over to Australia, and Yahoo! AUNZ looking after their content partnerships with Drive, Seek and Domain.

A move agency side followed with three years at Mindshare Sydney, heading up the digital team there. Suzie worked across all key clients, from ING Direct to Diageo, Land Rover to LG.

After a short sabbatical in Central and South America earlier this year, Suzie joined the YouTube and Google team in May. In between watching videos, she’s been educating clients on content online, and developing video strategies for key accounts.

Last week’s Social Media Club Melbourne event was a huge success we got great feedback, loads of Tweets and all learnt a bunch from the lovely ladies from Holden (Andrea Matthews) & General Motors (Annalisa Bluhm).

For those of you who didn’t make it you can check out the on the couch discussion from the night on YouTube. (Playlist embedded below, or go to http://youtube.com/smcmelb)

Video of the night

All the photos are up on Flickr…

http://www.flickr.com/photos/smcmelb/sets/72157624574722582/

To find out about our next event follow us

http://www.facebook.com/group.php?gid=44323312214

http://twitter.com/smcmelb

Our third event is now up and away, we’ve changed venues to increase capacity and improve the general experience!

Register your ticket here

A very special Social Media Club Melbourne evening where we will be privileged to chat with two globally recognised bloggers (…who also happen to reside in Melbourne!)

When: Tuesday 8th June, 6-9pm

DARREN ROWSE (@problogger) – a legitimate ‘rock star’ of the world of blogging, Darren has been making a full-time living from blogging since 2004/05 and is sought after as a speaker at major international events such as SXSW (Austin, Texas) and BlogWorld Expo in Las Vegas. His Problogger and Digital Photography School blogs attract numbers most of us can only dream of! This is a story you won’t want to miss!

DUNCAN RILEY (@duncanriley) – an original part of the team that put together the b5media company, in 2007 Duncan joined TechCrunch, one of the world’s most popular tech blogs. In recent times he has devoted his energies to a start-up website called The Inquisitr, which was founded in May 2008 and has grown from humble beginnings to become one of the world’s most popular blogs (Top 100 according to Technorati.)

MC for the evening will be Yvonne Adele (aka @IdeasCulture), a popular blogger and prolific Twitterer who also happens to be one of Australia’s most sought-after speakers on the subject of ideas generation.

This will be a great night – BOOK NOW AS SPACES ARE LIMITED! Register your ticket here

LOCATION

24 Moons
AC/DC Lane (off Flinders Lane)
Melbourne, VIC 3000, Australia

Register your ticket here

Keep in the loop about more Social Media Club Melbourne events & news by connecting with us onFacebook or Twitter.

Thanks for your interest in this event from the SMCMelb committee @lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridge Follow us at @smcmelb

New Media Beers (#NMBMelb) is a low key get together for anyone interested in digital, online or mobile to catch up.

The event’s all about getting together, talking, networking and drinking. Designers, SEO, Recruiters, Developers, Games, Journalists, PR, eBusiness, Media – anyone is welcome.

No formalities, name tags, speakers or sponsors.

Next Event Details

Date: 9th April 2010
Venue: Lagerfield, Crown Casion
Time: 5:30pm-10:00pm

More details

For those on Twitter use #NMBMelb
To get future invites join the Facebook group
RSVP to the event on Facebook
Lagerfield Bar website
Map/street view

This event was started in 2009 by myself, Zac & Lucio.

It’s been a few months in the making, setting up the Social Media Club of Melbourne that is. However, we’ve done it thanks to some great work from some smashing people, @lucio_ribeiro, @nikski, @trevoryoung and @timbeveridge (plus a special mention to @katekendall). And we’re happy to announce our first event for 2010!

First Event – LONELY PLANET: a digital journey

Our first event has three speakers from Lonely Planet who will talk about their very open business model and how social media has taken it to the next level.

Hear Gus, Venessa and Johnny chat candidly about Lonely Planet’s social web experiences, from crowd-sourcing of ideas through to user-generated content and fan engagement via social media channels and online promotions.

Event time & date: Wednesday, February 17, 2010 from 6:00 PM – 8:00 PM

Location: Denmark House, Level 3, 428 Little Bourke Street, Melbourne

Space is limited, so get your RSVP in quick smart RSVP here – at Eventbrite

About Social Media Club Melbourne

Social Media Club Melbourne has been established to educate organisations about Social Media. We’ll be running a series of events throughout the year on various topics that relate to various types of organisations. We hope that these semi-formal events will help build greater understanding of Social Media and create a place for people to build connections.

If you’ve got any ideas for topics, speakers or styles of events that you’d be interested in attending let us know. Post a comment below, on the Facebook wall or send us a message on Twitter.

You can connect with Social Media Club Melbourne (SMCMelb) on Twitter & Facebook

You should’ve heard about it on Twitter, but incase you hadn’t we’re having another New Media Beers tomorrow night at the same place and time, all the details are below. It’s a very low key get together for anyone in digital, online or mobile to catch up, Lucio, Zac & I started it last year for some fun.

New Media Beers Melbourne

Friday 29th January / 7.00pm
The Cabinet (we’ve reserved the balcony facing Swanson Street)
11 Rainbow Alley (left off Little Collins Street heading to Russel Street) – 03 9654 0915

Please help to tell others, we do have a balcony fully reserved…

If you want to be kept in the loop of future events, join the Facebook group.

ANd for those on Twitter, #NMBMelb
http://twitter.com/#search?q=nmbmelb

UPDATE: Social Media Club Melbourne

SMCMelb are running the first event, full details are here

Priscilla from MySpace just dropped off these invites to the FREE MySpace Music launch concert on St Kilda Rd, Melbourne. They’re clearly banking a lot on their music offering with some serious headlines. For MySpace’s sake I hope they put more focus on their music offering as it’s their only real strong offering, and what they were built on.

Although, all that considered, I don’t totally get how they’re launching MySpace Music? Haven’t they been doing music for years?

Are you going?

A couple of nights ago Zac, Lucio and I had great fun catching up with some industry people. We thought it might be a good idea to give it a go on a more regular basis.

Here’s the low down, basically come along if you’re into media, marketing or comms.

New Media Beers Melbourne
Friday 25th September / 7.00pm
The Cabinet (we’ve reserved the balcony facing Swanson Street)
11 Rainbow Alley (left off Little Collins Street heading to Russel Street)

New Media Beers is all about getting together, talking, network and drinking ! Designers, SEO, Recruiters, Developers, Games, Journalists, Pr’s, everyone (besides James Duthie ) is welcome

Please help to tell others, we do have a balcony fully reserved…

#NMBMelb twitter

See you there. Ps Props to Zac for the rad logo.

UPDATE: 28th Jan 2010

The details for the first New Media Beers event of 2010 are here

UPDATE: Social Media Club Melbourne

SMCMelb are running the first event, full details are here