Digital Industry

Facebook IPO Infographic

One of the most discussed IPOs in history, Facebook will attract an over inflated initial share price (in my and a lot of other people’s opinion).

Here are some interest facts about Facebook when considering it’s value. One VERY misleading stat is where they compare Google and Facebook ad revenue at the bottom, Facebook is bigger than Google’s but it’s not taking into account the very important Paid Search advertising which makes up nearly all of Google’s revenue.

(As a side note, this infographic was put together by accountingdegreeonline.com in what seems to be a very smart SEO link baiting strategy)


Facebook lists: Bye bye Google Circles

So, last week I had a rant that Google+ will not cause the instant demise of FB and one of my points was that Facebook are smart and they’ll respond…Well they have. Already.

Tonight I discovered Facebook ‘lists’ which directly combats the Google+-Circle-mania that’s been going on. But it’s a whole bunch better because FB knows so much about YOU that it can recommend lists (i.e. your work place, or your suburb) and who’s on them. (Seems to have been rolling out over the last 6 days)

This is FB’s second attempt at grouping contacts, their first was back in 2007 and didn’t really get traction.

From what I can see there are a few standard ‘friend lists’

  • Close friends
  • Family
  • Work
  • High-school/University/College
  • Who live near you

Here are some examples that came up for me…

Facebook Lists

Facebook Lists - Collingwood

Facebook Lists - Highschool

Facebook Lists - Work

Facebook Lists - Best friends

It’s also integrated into your friend’s profile pages, suggesting which list they fit into if you haven’t assigned them already.

Facebook lists - Friend Suggestion

And it’s very helpful when creating lists

Facebook lists - suggestions

Hmmm… Google+ destroy’s Facebook? Anyone?

I also read an article tonight from ReadWriteWeb with “5 Things Google Plus Can Do To Outbox Facebook which provides some interesting observations. However, the FIVE things will really only bring G+ up to speed with FB, not outbox them.


Google Plus+ to destroy Facebook?

Google+ hit 20M users in three weeks smashing all targets and overloading their server capacity.

It took Facebook 3 years to achieve what Google+ has in only 12 days. Well kinda, to be fair, Facebook took the concept of social networking to the masses, and Google launched G+ off the back of 193.3M Gmail subscribers, integrating it into their email inbox.But it’s early days, we can’t really go around claiming who’s going to win the battle yet can we? Well lots of people are making all kinds of claims, and quite frankly it’s pissing me off.

And here’s 6 reasons why.

1. Industry freaktards go wild!

Wow, 20M users in 2 weeks, amazing!?!?! Plus a recent study found that 50% of Facebook users want to move to Google+. Nice headline but the survey was run by tech publisher PC Mag, I’m pretty sure their audience is what you’d call ‘nerds’, I think that’s the scientific name for it. And that’s my first and main point, all this hubbub about Facebook’s demise is based on the premise that some freak-nerd-social-media-fanatic-did-i-say-nerd-o-philes love to play with new toys and predict the next big thing.Did you see what the crazy ‘head of social’ at Channel 7 went out proclaiming last week? “To be honest, I’ve never really understood Facebook.” Adam Boland. C’mon that’d just plain stupid. (If you want more retard headline grabbing bold annoying claims read these “11 predictions from Social Media Pros“.UPDATE (14/9/11): In Australia Facebook is getting 718 times the number of visits as Google Plus

I got the data guys at Visual Jazz to look at high level trends in Australia using Hitwise and here’s the graph that shows a pretty grim picture for Google Plus.

Take a chill pill people, let’s see what the real humanoids think of it.

2. Each site play’s a role in your life

As one of the few readers of my fairly lame and rarely updated blog, you probably have a couple of social media accounts, maybe Twitter, or LinkedIn, some photo sharing or maybe a blog like Tumblr. They all play very different roles in each of our lives, I love Twitter for staying on top of what’s going on in work world, but Facebook is purely for friends. And LinkedIn, it’s basically my CV online. I know you’re thinking, “but Simon, they’ve got circles, it’s going to change the freakin world man” but maybe it’s just me being simple but I like to work and play separate.You currently use several social networks. The question is “What role can G+ play in your social nerdy world”

3. Hard yakka

Moving house is hard work and if you ask your friends to help out it’s almost more painful organising & feeding/bribing  them. Imagine uprooting your entire social history, which is primarily people, messages & photos and starting a-fresh, c’mon seriously? To punters, Facebook isn’t a platform, software, technology thingo, it’s 328 friends and a record of the last 2 years of your public lives together.The carrot needs to be a lot greater than a circle, hangout and stuff.

4. Competition is good

Remember when Bing came out, while not many people predict the demise of Google, many said it would put a dent in Google’s growth. Well it hasn’t from all our data 91-97% of traffic from search is coming from Google, bing makes up a part of the other bits, and Hitwise report Google getting 92.8% of all search traffic in Australia. But that’s not really related, sorry I’m a terrible blogger/writer, the point is Google has stepped it up every time Bing release a feature that Google believe to be getting traction. Which is great because Google is better now (the amount of updates since Bing’s launch is phenomenal), and the same rule applies to Facebook.This assumes that Facebook is a smart company, which we’ll have to assume as they have one of the biggest most visited sites in the world, and they’ve probably thought about Google making this kind of play. And if another person goes on about Circles and how much it’ll destroy Facebook I will punch them, in the face.If Facebook can’t implement ONE feature (like circles) that’s going to be appealing to a mass audience, they’ve got bigger problems.

5. Who’s ur daddy?

But really, who’s G+ really competing with? I reckon it’s a greater threat to LinkedIn and Twitter than it is to Facebook. By default your profiles/feeds are public (and followable) like Twitter/LinkedIn and they’ve chucked in a big piece of content functionality called “Sparks” which reminds me of other sites like Tumblr, Digg, StumbleUpon, and more.To me it’s clear, G+ is a greater threat to Twitter and LinkedIn than it is to Facebook.

6. Facebook = smart!

They made the most popular site on the internet. That wasn’t an accident. </end>

Facebook is a super smart & strategic company, revolutionising the way technology fits into our lives, to assume they’re not able to compete with Google’s 3rd attempt at a social networking site is truly absurd. (I heard Buzz/Wave were going to be amazing when they launched)

I hope these points bring some kind of sanity to the current public debate about how G+ is going to solve global warming and dramatic demise of Facebook.

And if I’m being a completely hypocritical ass tell/punch me.

** I’m not saying G+ isn’t great and plays a role, but anybody predicting anything about what’s going to happen is lying.


Political games: WIN or FAIL?

The digital integration into this year’s Federal Election has been nothing like the media predicted. There’s been a bunch of videos, some twitter activity (some NOT) a few games, and lots of search & display.

This game was released today from the Liberal Party at http://www.givelaborawhack.com.au/ what d’ya reckon, would games like this influence your vote? Although I’m not saying your vote counts, unless your one of the 500,000 living in a swing seat, generally in regional NSW and QLD.


VIDEO: Social Media: a corporate view from GM USA & Holden #smcmelb

Last week’s Social Media Club Melbourne event was a huge success we got great feedback, loads of Tweets and all learnt a bunch from the lovely ladies from Holden (Andrea Matthews) & General Motors (Annalisa Bluhm).

For those of you who didn’t make it you can check out the on the couch discussion from the night on YouTube. (Playlist embedded below, or go to http://youtube.com/smcmelb)

Video of the night

All the photos are up on Flickr…

IMG_0385

http://www.flickr.com/photos/smcmelb/sets/72157624574722582/

To find out about our next event follow us

http://www.facebook.com/group.php?gid=44323312214

http://twitter.com/smcmelb


An insight into an uncontrolled massive online phenomena by Christopher Poole

Personal privacy has become a hot topic for Facebook, however, full anonymity is the ultimate in privacy and creates some interesting human behaviour. The biggest anonymous community is 4chan.org an image board, inspired by a Japanese image board, 6 or so years ago, created (apparently) by Christopher ‘moot’ Poole.

“Because of the lack of rules, 4chan has fostered an environment where there’s a lot of creativity and good things coming out of it.” Christopher “moot” Poole

4chan is the source of many of today’s internet memes (two you might have seen are Lolcats & Rick Rolling), only 6 years old the site gets 70m visitors per month, producing 700,000 posts per day. It’s a force to be reckoned with. In April last year the community hacked the Annual Time 100 Poll to get ‘moot’ to number 1 spot AND coordinated the top 21 first names to spell out ‘marblecake also the game’ (lost more on this here). The community also use their power for good, in Feb last year a young guy posted a video of him abusing his cat on YouTube, the community didn’t like it and using a number of techniques the had figured out his name in 24 hours and the guy was arrested in 48 hours.

Unusually, moot recently spoke at TED explaining the ‘case for anonymity online‘ this 11 mins is a fascinating insight into an unusual yet gigantic online phenomena.

The founder of 4chan, a controversial, uncensored online imageboard, describes its subculture, some of the Internet “memes” it has launched, and the incident in which its users managed a very public, precision hack of a mainstream media website. The talk raises questions about the power — and price — of anonymity. (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 11:24)

Do you regularly visit 4Chan, or have you heard of it before? Is it good, bad or otherwise?


SMCMelb Power Blogger event – a success

Last night’s Social Media Club Melbourne (#smcmelb) event with a panel made up of ProBlogger aka Darren Rowse, Duncan Riley of the Inquisitor, Pip Lincoln aka Meet me at Mikes and MC’d by Yvonne Adele aka Ideas Culture went off pretty smoothly! We landed a Swarm badge on FourSquare and had a super rapid stream of tweets coming through on #smcmelb, thanks to a great turnout of 130-140 people, just the right amount for the venue. Brent, in conjunction with Cath, have already posted a great summary of the event, pulling out their key takeaways. Brent’s post covers the following topics:

  • Making money with blogs & blogging success
  • Multi-person blogging and sharing the load
  • Targeting your blog audience
  • Video Blogging (Vlogging)
  • Blogging Ethics
  • Growing your blog following
  • Being master of your domain
  • Beginning

Here’s the video for those of you who want to see the whole event.

Thanks to David Neiger for video production.

The tweet stream was thick and fast and this word cloud gives you a taste of what was discussed. SMCMelb Twitter stream wordcloud Here are just a select few of the tweets

Twitter Avatar

amcal

Anna

@amcal: Yes 'cause you meet interesting people with similar interests RT @aaronroach #smcmelb can running a popular blog pull you chicks?

Jun 8, 2010 @ 11:55 AM from web Powered by Tweeted
Twitter Avatar

haikugirlOz

Kim Tairi

@haikugirlOz: #smcmelb yay @meetmeatmikes pip suggests tagging & categorising your posts so peeps can find my librarian heart went pitterpatter!!

Jun 8, 2010 @ 09:32 AM from Echofon Powered by Tweeted
Twitter Avatar

kylielewis

Kylie Lewis

@kylielewis: @problogger: use email subs to drive blog traffic and loyalty < totally agree! Worked for me too (feedburner great for this IMHO). #smcmelb

Jun 8, 2010 @ 09:30 AM from Twitter for iPhone in reply to problogger Powered by Tweeted
Twitter Avatar

tonyprysten

Tony Prysten

@tonyprysten: Why treat bloggers differently to say magazine publishers when it comes to 'selling out'? These guys have a right to earn #smcmelb

Jun 8, 2010 @ 10:04 AM from TweetDeck Powered by Tweeted
Twitter Avatar

laramcpherson

Lara McPherson

@laramcpherson: Cynics who think social media will stop people from communicating with each other should be @24moons tonight witnessing #smcmelb

Jun 8, 2010 @ 10:08 AM from Twitter for iPhone Powered by Tweeted

UPDATE: Some more event reviews have started popping up


Steven Johnson on The Internet in 2003

Fascinating to see him discussing the future of Weblogs and was seen as a thought leader, and it was only a few years ago – how things have changed FAST. He now blogs here http://www.stevenberlinjohnson.com/


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