Who is in control of your brand?

About Simon T Small

I’m aiming to explore how the control that companies once had over their brands is constantly changing. Less in some ways and more in others.

I’m Simon T Small and for my day job I’m the Planning & Insights Director at Visual Jazz Isobar, and generally speaking I write more frequently there than I do here. Check it out here.

I’m lucky enough to…

…lead the strategy team at one of the best creative agencies in Australia, Visual Jazz. I work on key clients and oversee all strategy work nationally. We have the largest digital strategy team in the country. The team is made up of planners, consumer analysts, user experience consultants, data analysts & community managers.

We do…

…broad digital brand strategy & campaign planning through to comprehensive email, search & social media research, strategy and management. We’re developing the process and methodology from the ground up which means we’re able to craft quality thinking that’s 100% made for the current digital world. It’s not all roses though, as most of what we’re doing is new to the industry.

Since I’ve been at Visual Jazz Isobar…

…we’ve worked on some of Australia’s best brands like JB Hi-Fi, Holden, David Jones, Target, K-Mart, LendLease (Delfin), Medibank, Jetstar & Coles. We’ve spent most of our time working on strategy & insights around social, mobile, large websites, campaigns & digital media, search, digital content.

Outside of work…

…I’ve been involved in a couple of business ventures, like Melbourne Bar Guide, Know Ballyhoo, Rotary, Love Digital and more recently a founder of Social Media Club Melbourne (#smcmelb @smcmelb).

We moved to Melbourne…

…in 2009, from little old Radelaide, where I was Head of Strategy at an awesome non-traditional agency called FNUKY, and was lucky to work along side David Campbell and where I met my partner Bec.

Looking ahead, I want to…

…work OS somewhere lik NY, Paris, Berlin or Brazil. But we’re staying in Melbourne for at least a couple of years so I can help build up Visual Jazz Isobar and build a base of friends in Melbourne as it’s officially our new home town.