Who is in control of your brand?

3 Search Engine Ranking Basics

You may or may not know that Search Engine Optimisation (SEO) is more of an art than a science whilst it’s well known that there are things on your site and things off your site that impact your ranking in Google.

The most important concept to understand is that Google see’s it your website very differently to you. Google loves text & links, images & videos are OK and flash (as a general rule) is BAD. Without getting into the details of how to develop content, links and a site structure that helps your ranking in Google (there are many people who talk at length about this) I’ll show how you can quickly see your site how Google sees it, and the results may not be pretty.

Once you’ve done the quick audit below the best way to resolve any issues is to talk to an SEO consultant or your digital agency or web developer, they will help you understand what keywords should be in there, how to structure it and write the content for you.

Approach 1 – Quick and dirty

1. Go to Google.com

2. Search for a term your know you already rank on

3. Click ‘cached’ just below your listing in Google

4. Click ‘text only’ in the top right hand corner

5. Now you’re looking at the text & link component of how Google see’s your site. If there’s not much there, or it’s not accurate then you’ve got some work to do.

Approach 2 – More detailed analysis

1. Go to http://www.seotoolset.com/tools/free_tools.html

2. Add your website URL to the Keyword Density Analyser

3. It will provide a comprehensive analysis and provide some direction for you

Approach 3 – Employ a SEO specialist

You can spend days, months and years analysing and optimising your website, if you want to be at the top of your category you may need a team of them.