You’d think a mobile company like Optus would understand how people use mobiles, they’d also know what devices their customers use. Somehow they seem to have forgotten these two key pieces of information when doing today’s SMS campaign.
Here’s how it went
1. I’ve got an iPhone.
2. They just sent the following SMS promoting their iPad plans.
3. Good concept…
4. They promoted a webpage to view the plans
5. The webpage wasn’t compatible for mobile
6. Good concept but Optus DM Fail!
A simple solution & lesson for us all.
When sending an SMS to your database with a URL make 1 or 2 pages compatible for mobile.
And not to mention…
The SMS doesn’t even make sense, although I guess that’s what telecos do well… complicated bills and apparently now strange iPad plans too.
“…Get Unlimited Data within Australia for $50 recharge…”
When you look at the plan webpage there’s nothing about $50 or Unlimited Data.
I’m confused.
May 31st, 2010 on 12:31 pm
Hey Simon,
Thanks for pointing this out – you’re right, a mobile-optimised page would have been a better customer experience. We’ll pass on this feedback.
As for the Pre-Paid $50 recharge with unlimited data, that is something we’re offering. You can see all the recharge options on the iPad page (www.optus.com.au/ipad) – click on the Pre-Paid Recharge tab.
Hope that helps!
Cheers,
Scott Drummond
Online Community Manager, Optus
June 1st, 2010 on 7:46 am
Cool, that makes sense now… Hopefully it’ll be a clearer next time.