Who is in control of your brand?

You’d think a mobile company like Optus would understand how people use mobiles, they’d also know what devices their customers use. Somehow they seem to have forgotten these two key pieces of information when doing today’s SMS campaign.

Here’s how it went

1. I’ve got an iPhone.

2. They just sent the following SMS promoting their iPad plans.

3. Good concept…

4. They promoted a webpage to view the plans

5. The webpage wasn’t compatible for mobile

6. Good concept but Optus DM Fail!

A simple solution & lesson for us all.

When sending an SMS to your database with a URL make 1 or 2 pages compatible for mobile.

And not to mention…

The SMS doesn’t even make sense, although I guess that’s what telecos do well… complicated bills and apparently now strange iPad plans too.

“…Get Unlimited Data within Australia for $50 recharge…”

When you look at the plan webpage there’s nothing about $50 or Unlimited Data.

I’m confused.

Our third event is now up and away, we’ve changed venues to increase capacity and improve the general experience!

Register your ticket here

A very special Social Media Club Melbourne evening where we will be privileged to chat with two globally recognised bloggers (…who also happen to reside in Melbourne!)

When: Tuesday 8th June, 6-9pm

DARREN ROWSE (@problogger) – a legitimate ‘rock star’ of the world of blogging, Darren has been making a full-time living from blogging since 2004/05 and is sought after as a speaker at major international events such as SXSW (Austin, Texas) and BlogWorld Expo in Las Vegas. His Problogger and Digital Photography School blogs attract numbers most of us can only dream of! This is a story you won’t want to miss!

DUNCAN RILEY (@duncanriley) – an original part of the team that put together the b5media company, in 2007 Duncan joined TechCrunch, one of the world’s most popular tech blogs. In recent times he has devoted his energies to a start-up website called The Inquisitr, which was founded in May 2008 and has grown from humble beginnings to become one of the world’s most popular blogs (Top 100 according to Technorati.)

MC for the evening will be Yvonne Adele (aka @IdeasCulture), a popular blogger and prolific Twitterer who also happens to be one of Australia’s most sought-after speakers on the subject of ideas generation.

This will be a great night – BOOK NOW AS SPACES ARE LIMITED! Register your ticket here

LOCATION

24 Moons
AC/DC Lane (off Flinders Lane)
Melbourne, VIC 3000, Australia

Register your ticket here

Keep in the loop about more Social Media Club Melbourne events & news by connecting with us onFacebook or Twitter.

Thanks for your interest in this event from the SMCMelb committee @lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridge Follow us at @smcmelb

Natalie Tran, of Australia’s most subscribed YouTube channel Community Channel, takes on the science used in some advertising to make a product seem more awesome.

This episode kinda reminds me of Seinfeld.

Laziest blog post ever.