It’s been a few months in the making, setting up the Social Media Club of Melbourne that is. However, we’ve done it thanks to some great work from some smashing people, @lucio_ribeiro, @nikski, @trevoryoung and @timbeveridge (plus a special mention to @katekendall). And we’re happy to announce our first event for 2010!

First Event – LONELY PLANET: a digital journey

Our first event has three speakers from Lonely Planet who will talk about their very open business model and how social media has taken it to the next level.

Hear Gus, Venessa and Johnny chat candidly about Lonely Planet’s social web experiences, from crowd-sourcing of ideas through to user-generated content and fan engagement via social media channels and online promotions.

Event time & date: Wednesday, February 17, 2010 from 6:00 PM – 8:00 PM

Location: Denmark House, Level 3, 428 Little Bourke Street, Melbourne

Space is limited, so get your RSVP in quick smart RSVP here – at Eventbrite

About Social Media Club Melbourne

Social Media Club Melbourne has been established to educate organisations about Social Media. We’ll be running a series of events throughout the year on various topics that relate to various types of organisations. We hope that these semi-formal events will help build greater understanding of Social Media and create a place for people to build connections.

If you’ve got any ideas for topics, speakers or styles of events that you’d be interested in attending let us know. Post a comment below, on the Facebook wall or send us a message on Twitter.

You can connect with Social Media Club Melbourne (SMCMelb) on Twitter & Facebook