New Media Beers Melbourne #NMBMelb
A couple of nights ago Zac, Lucio and I had great fun catching up with some industry people. We thought it might be a good idea to give it a go on a...
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90% of 20 marketers think using fake persona is wrong
You may or may not have seen this little story blow up into a fairly heated debate on Mumbrella today. An agency came under fire today for doing what I, and most others...
Read More →The best Social Media ROI preso I’ve seen!
Respect to Oliver from Brand Builder (@thebrandbuilder) for this charming and no-bull preso. I totally support this approach, and glad that he’s articulated it so well. Social media isn’t about followers, twits, comments...
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5 FMCG social media case studies
FOX provided 4 case studies for reference, I was not involved in them I simply want to share them with you. I’ve also included a case study on the highly debated Pimp My...
Read More →1/4 of Australian’s using Mobile internet?
The last time I checked About 3 months ago I did some work researching the viability of developing a mobile website for one of our key clients. We reviewed the potential traffic we...
Read More →Three reasons why FriendFeed sucks
I must preface this post with the fact that I love the concept of FriendFeed, bringing all my online world together, hence why I jumped on ages ago. Jimmy Wales also named me...
Read More →Australia 4th fastest growing Twitter community #sysomossurvey
In a recent report prepared by Sysomos and it indicates that we’re beating massive countries like Brazil, Germany, Netherlands, France, Indian & South Africa in terms of new user sign ups on Twitter....
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Minor Pringles Facebook #fail
It’s not damaging or terrible but they’ll surely be losing potential fans because of it. This advert appeared and appealed to me this morning, a $75,000 would be awesome! So when I clicked...
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