Comments on: To-yo-tally missing the mark on social media? http://from.simontsmall.com/index.php/2009/10/21/to-yo-tally-missing-the-mark-on-social-media/ Digital media & marketing Tue, 27 Jul 2010 02:25:25 +0000 hourly 1 http://wordpress.org/?v=3.0 By: stuart http://from.simontsmall.com/index.php/2009/10/21/to-yo-tally-missing-the-mark-on-social-media/comment-page-1/#comment-13452 stuart Wed, 25 Nov 2009 03:54:34 +0000 http://from.simontsmall.com/?p=589#comment-13452 Its good to see Ford getting involved in this media as its a great way to build relationships and market your product. I too saw Toyota build a huge fanbase with their facebook advert. The question is how effectively they understand their fan base and how effectively they are then able to market to it. As owners of a Ford social networking site http://theblueovalnetwork.com I will watch with interest. Thanks for the article. Its good to see Ford getting involved in this media as its a great way to build relationships and market your product. I too saw Toyota build a huge fanbase with their facebook advert. The question is how effectively they understand their fan base and how effectively they are then able to market to it. As owners of a Ford social networking site http://theblueovalnetwork.com I will watch with interest. Thanks for the article.

]]> By: James Duthie http://from.simontsmall.com/index.php/2009/10/21/to-yo-tally-missing-the-mark-on-social-media/comment-page-1/#comment-9189 James Duthie Sun, 25 Oct 2009 03:22:49 +0000 http://from.simontsmall.com/?p=589#comment-9189 Totally with you on the Toyota issue Simon. I Tweeted something along the same lines at http://twitter.com/JamesDuthie/status/5015199726 Won't comment much on myFord as I've been heavily involved with the project (and it's really still in beta). I'll just make the distinction that myFord is a content hub for owners, with social elements, rather than a pure social play. Totally with you on the Toyota issue Simon. I Tweeted something along the same lines at http://twitter.com/JamesDuthie/status/5015199726

Won’t comment much on myFord as I’ve been heavily involved with the project (and it’s really still in beta). I’ll just make the distinction that myFord is a content hub for owners, with social elements, rather than a pure social play.

]]> By: Tweets that mention To-yo-tally missing the mark on social media? « Who is in control of your brand? -- Topsy.com http://from.simontsmall.com/index.php/2009/10/21/to-yo-tally-missing-the-mark-on-social-media/comment-page-1/#comment-8725 Tweets that mention To-yo-tally missing the mark on social media? « Who is in control of your brand? -- Topsy.com Wed, 21 Oct 2009 12:56:56 +0000 http://from.simontsmall.com/?p=589#comment-8725 [...] This post was mentioned on Twitter by Simon T Small, E McCaffrey. E McCaffrey said: :) the look/sound of this RT @t_de_baillon To-yo-tally missing the mark on social media? http://bit.ly/1sXBnp [...] [...] This post was mentioned on Twitter by Simon T Small, E McCaffrey. E McCaffrey said: :) the look/sound of this RT @t_de_baillon To-yo-tally missing the mark on social media? http://bit.ly/1sXBnp [...]

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