(It was labelled as ‘Australian’s like Youtube ads’ on Adnews…) Take this research with a grain of salt as they surveyed people who have been to YouTube in the last 3 months, kinda going to skew the results (massively!).

Seventy percent of Australian YouTube users enjoy watching ads on the site if they are relevant and entertaining, according to Research International.

The survey found 25% actively seek out ads on YouTube, while one-third of Australian users who see an ad on YouTube click on it.

Professionally produced brand videos are nearly as trusted as user-generated videos, with 49% trusting user-generated videos and 41% trusting a brand feature or segment.

YouTube’s Australian audience aged 14 and over includes 14 to 17-year-olds (7%), 18 to 29-year-olds (32%), 30 to 39-year-olds (20%), 40 to 49-year-olds (18%), 50 to 59-year-olds (13%) and 60-year-olds and over (10%).

Research International conducted the research on behalf of Google, interviewing 3000 males and females nationwide, aged 14 and over, who had visited the YouTube website in the past three months.

YouTube was created in February 2005 and was acquired by Google in November 2006.

Source: AdNews

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