5 FMCG social media case studies
FOX provided 4 case studies for reference, I was not involved in them I simply want to share them with you. I’ve also included a case study on the highly debated Pimp My Kettle Campaign at the bottom of this post.
The four presos cover campaigns Red Bull, My Name is Earl, Crest & Tourism Australia. They’re very basic examples, and difficult to measure ROI but it does illustrate the potential.
I have more case studies from various projects, get in touch if you’d like to get your hands on any.
<div style=”width:425px;text-align:left” id=”__ss_1906335″><a style=”font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;” href=”http://www.slideshare.net/simontsmall/tourism-australia-case-study” title=”Tourism Australia Case Study”>Tourism Australia Case Study</a><object style=”margin:0px” width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tourismaustraliacasestudy-090825194515-phpapp01&rel=0&stripped_title=tourism-australia-case-study” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tourismaustraliacasestudy-090825194515-phpapp01&rel=0&stripped_title=tourism-australia-case-study” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/”>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/simontsmall”>simontsmall</a>.</div></div>
This campaign is a personal favourite of mine as ‘the industry’ (whoever that is) got so stuck into it so hardcore, yet the campaign actually worked. A friend of mine was involved in the research and said that the focus groups showed that there was an increased perception of quality taste after the campaign, along with the stats in the YouTube video.
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Comments
Alex Miller (Nov 27, 2009)
I dislike MySpace music. MySpace is too dirty with spam; I saw that some tools like this one: MySpace Music Plays Increaser allow so called musicians to get popularity on MySpace with black advertising. I think that really cool musician doesn’t need black advertising, it will be popular anyway, event without fake plays. So if MySpace is full with black web promotion, it is place of bad musicians. It is my opinion. waste only