It’s laughable that the professional publishing industry often gets stuck into bloggers for being ‘unprofessional’ useless and adding little value when at the same time they make fairly monumental stuff ups like this! Let’s not let this slide, Digg this story: http://tinyurl.com/kvoqkw

The Daily Telegraph made two stuff ups:

  1. They published the story below at 8:57pm, 33 mins before the final show had ended.
  2. The incorrect winner was announced – it was Julie, NOT Poh

It even includes a series of quotes from Poh on what she plans to do, said to Julie and it goes on.

UPDATE: 20th July 3pm – Kathy from The Daily Telegraph responded on Mumbrella

“Hi, this is Kathy Lipari, Online Editor for The Daily Telegraph.

The story was posted due to a technical error. It was up for less than ten minutes. There was good reason why two stories with two outcomes existed in the first place. As with every reality show where the winner is kept secret, news organisations need to prepare themselves for either eventuality. And so on Friday we interviewed both Poh and Julie who were asked to answer as if they had won and as if the other had won. This is where the quotes came from – we did not make them up. We have apologised for the error.”

UPDATE: On a totally side note, I’ve uploaded a copy of the Master Chef recipe book for you to download :)

But not to worry, now, when you Google ‘daily telegraph masterchef’ you get this blog post in position 4 & ‘masterchef daily telegraph’ at number 3.

Masterchef continues to smash Twitter trends, reaching position number 2 tonight.

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