Daily Telegraph Journalism #fail – Poh Wins Masterchef
It’s laughable that the professional publishing industry often gets stuck into bloggers for being ‘unprofessional’ useless and adding little value when at the same time they make fairly monumental stuff ups like this! Let’s not let this slide, Digg this story: http://tinyurl.com/kvoqkw
The Daily Telegraph made two stuff ups:
- They published the story below at 8:57pm, 33 mins before the final show had ended.
- The incorrect winner was announced – it was Julie, NOT Poh
It even includes a series of quotes from Poh on what she plans to do, said to Julie and it goes on.
UPDATE: 20th July 3pm – Kathy from The Daily Telegraph responded on Mumbrella
“Hi, this is Kathy Lipari, Online Editor for The Daily Telegraph.
The story was posted due to a technical error. It was up for less than ten minutes. There was good reason why two stories with two outcomes existed in the first place. As with every reality show where the winner is kept secret, news organisations need to prepare themselves for either eventuality. And so on Friday we interviewed both Poh and Julie who were asked to answer as if they had won and as if the other had won. This is where the quotes came from – we did not make them up. We have apologised for the error.”
UPDATE: On a totally side note, I’ve uploaded a copy of the Master Chef recipe book for you to download 
But not to worry, now, when you Google ‘daily telegraph masterchef’ you get this blog post in position 4 & ‘masterchef daily telegraph’ at number 3.
Masterchef continues to smash Twitter trends, reaching position number 2 tonight.
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Comments
simontsmall (Simon T Small) (Jul 19, 2009)
Twitter Comment
#masterchef – Daily Telegraph Fail: Poh’s winning recipe article [link to post]
– Posted using Chat Catcher
rigesyounan (Riges Younan) (Jul 19, 2009)
Twitter Comment
#masterchef – Daily Telegraph Fail: Poh’s winning recipe article [link to post] (via @simontsmall)
– Posted using Chat Catcher
jobsworth (JP Rangaswami) (Jul 19, 2009)
Twitter Comment
dewey defeats truman in cook-off in oz [link to post]
– Posted using Chat Catcher
jobsworth (JP Rangaswami) (Jul 19, 2009)
Twitter Comment
intrigued by the Australian Masterchef result reporting. How did a major paper get it so wrong? More importantly, why? [link to post]
– Posted using Chat Catcher
benfordham (Ben Fordham) (Jul 19, 2009)
Twitter Comment
The “Poh Wins” headline – [link to post]
-
– Posted using Chat Catcher
Lauren (Jul 19, 2009)
they fucking took out the link. BUT I SAW IT BEFORE YOU COULD TAKE IT OFF FUCKERS, THIS SHOW IS RIGGED.
TM2176 (Miss Tara) (Jul 19, 2009)
Twitter Comment
RT @BenFordham: The “Poh Wins” headline – [link to post]
– Posted using Chat Catcher
Melanie (Jul 19, 2009)
Daily Telegraph are stupid……
KIRSTY (Jul 19, 2009)
Not only did they post the incorrect winner but it was posted before the show ended ruining the result until the real result was revealed on tv. Then they had egg on their face.
Christinah86 (Christina Holland) (Jul 19, 2009)
Twitter Comment
ha… [link to post]
#Masterchief #fail
– Posted using Chat Catcher
Christinah86 (Christina Holland) (Jul 19, 2009)
Twitter Comment
ha… [link to post] #Masterchef #fail
– Posted using Chat Catcher
Masterchef Australia: Media Integrity Ahoy! [SPOILERS] — Hoyden About Town (Jul 19, 2009)
[...] The article is reproduced at the masterchef_au livejournal community, and there’s a screenshot at Simon T Small. [...]
kirstimelville (Kirsti Melville) (Jul 19, 2009)
Twitter Comment
See it here ’cause it ain’t on Tele website anymore! RT @BenFordham: The “Poh Wins” headline – [link to post]
– Posted using Chat Catcher
theburgerman (John Bergin) (Jul 19, 2009)
Twitter Comment
RT @BenFordham: The “Poh Wins” headline – [link to post]
– Posted using Chat Catcher
melstar001 (Melissa) (Jul 19, 2009)
Twitter Comment
HAHAHAHAHA RT @BenFordham: The “Poh Wins” headline – [link to post]
– Posted using Chat Catcher
RogueRouge (Rebecca Riley) (Jul 19, 2009)
Twitter Comment
Do we really expect anything better from the Tele [link to post] #masterchef #mca
– Posted using Chat Catcher
1tp (Mathew Peterson) (Jul 19, 2009)
Twitter Comment
Someone’s going to be fired, the ‘telly’ publishes wrong winner. RT @theburgerman: The “Poh Wins” headline – [link to post]
– Posted using Chat Catcher
lisamd81 (lisamd81) (Jul 19, 2009)
Twitter Comment
@BenFordham RT thanks I love there was a whole story and everything too lol
– Posted using Chat Catcher
FitToPrint (Sandra Lee) (Jul 19, 2009)
Twitter Comment
RT @bedfordham [link to post]
– Posted using Chat Catcher
Bradwal (Brad Walter) (Jul 19, 2009)
Twitter Comment
Go Poh. Oh No. [link to post]
– Posted using Chat Catcher
antzpantz (antzpantz) (Jul 19, 2009)
Twitter Comment
So, The Daily Telegraph jumps the gun and announces that “Poh wins Masterchef” [link to post]
– Posted using Chat Catcher
Bob (Jul 20, 2009)
I hope you shall all be watching Media Watch on the ABC tonight. =)
Simon T Small (Jul 20, 2009)
I will be for sure!
katwhite_ (katwhite_) (Jul 19, 2009)
Twitter Comment
@trespassmag [link to post]
– Posted using Chat Catcher
Joel (Jul 20, 2009)
My bet is that they were operating on a false tip off.
Then again, News Ltd is Australia's premier source of fiction!
Kimota (Jonathan Crossfield) (Jul 20, 2009)
Twitter Comment
Reading: “Daily Telegraph Journalism #fail – Poh Wins Masterchef « Who is in control of your brand?” ([link to post])
– Posted using Chat Catcher
libbyrocket (libby clark) (Jul 20, 2009)
Twitter Comment
Daily Telegraph #Masterchef stuff-up, I wish Poh had actually won! [link to post]
– Posted using Chat Catcher
Sam (Jul 20, 2009)
Given that the show was filmed 2 weeks in advanced you'd think this could have been handled a lot better. Perhaps News Ltd has demonstrated it cannot be trusted with information so they chose not to disclose it to them, and what did they do – break the news exactly when they shouldn't have. Made all the worse by the incorrect information.
Mark Crosby (Jul 20, 2009)
Hey Guys!
There is a British Daily Telegraph, and a British Masterchef – It took me half way through the story to realise you weren't talking about the British (original) one!
Any chance of changing it to "Masterchef Australia" or something? 
abelhaslett (abelhaslett) (Aug 03, 2009)
Twitter Comment
Daily Telegraph FAIL… [link to post]
– Posted using Chat Catcher
Convergence is Journalism’s Future | Our Multi-media Journalism Blog! (Sep 07, 2009)
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specter (Dec 07, 2009)
Who in the hell cares if they make a stupid mistake about some moronic reality show.