Daily Telegraph Journalism #fail – Poh Wins Masterchef

On July 19, 2009 by Simon Small

It’s laughable that the professional publishing industry often gets stuck into bloggers for being ‘unprofessional’ useless and adding little value when at the same time they make fairly monumental stuff ups like this! Let’s not let this slide, Digg this story: http://tinyurl.com/kvoqkw

The Daily Telegraph made two stuff ups:

  1. They published the story below at 8:57pm, 33 mins before the final show had ended.
  2. The incorrect winner was announced – it was Julie, NOT Poh

It even includes a series of quotes from Poh on what she plans to do, said to Julie and it goes on.

UPDATE: 20th July 3pm – Kathy from The Daily Telegraph responded on Mumbrella

“Hi, this is Kathy Lipari, Online Editor for The Daily Telegraph.

The story was posted due to a technical error. It was up for less than ten minutes. There was good reason why two stories with two outcomes existed in the first place. As with every reality show where the winner is kept secret, news organisations need to prepare themselves for either eventuality. And so on Friday we interviewed both Poh and Julie who were asked to answer as if they had won and as if the other had won. This is where the quotes came from – we did not make them up. We have apologised for the error.”

UPDATE: On a totally side note, I’ve uploaded a copy of the Master Chef recipe book for you to download :)

But not to worry, now, when you Google ‘daily telegraph masterchef’ you get this blog post in position 4 & ‘masterchef daily telegraph’ at number 3.

Masterchef continues to smash Twitter trends, reaching position number 2 tonight.

11 Responses to “Daily Telegraph Journalism #fail – Poh Wins Masterchef”

  • Lauren

    they fucking took out the link. BUT I SAW IT BEFORE YOU COULD TAKE IT OFF FUCKERS, THIS SHOW IS RIGGED.

  • Melanie

    Daily Telegraph are stupid……

  • KIRSTY

    Not only did they post the incorrect winner but it was posted before the show ended ruining the result until the real result was revealed on tv. Then they had egg on their face.

  • Bob

    I hope you shall all be watching Media Watch on the ABC tonight. =)

  • My bet is that they were operating on a false tip off.

    Then again, News Ltd is Australia's premier source of fiction!

  • Sam

    Given that the show was filmed 2 weeks in advanced you'd think this could have been handled a lot better. Perhaps News Ltd has demonstrated it cannot be trusted with information so they chose not to disclose it to them, and what did they do – break the news exactly when they shouldn't have. Made all the worse by the incorrect information.

  • Hey Guys!

    There is a British Daily Telegraph, and a British Masterchef – It took me half way through the story to realise you weren't talking about the British (original) one! :-) Any chance of changing it to "Masterchef Australia" or something? :-)

  • specter

    Who in the hell cares if they make a stupid mistake about some moronic reality show.

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