Social Marketing Playbook
This is a very comprehensive guide (56 pages) on getting into social media – a must read. It combines a lot of what we’ve all heard before – resulting in a considered and easy to consume story.
It brings together some online heavy hitters:
- Randall Rothenberg, IAB
- Pete Cashmore, Mashable.com
- Gregory Galant, Shorty Awards
- Jeff Pulver, The 140 character conference
- Jeremiah Owyang, web-strategist.com
And covers:
- Training
- Strategy
- Platforms
- Building a fan base
- Managing/preventing fumbles
- Measurement
- Checklist to get started
[scribd id=16256776 key=key-2d8y14vvqbcivtv2ur2v]
Comments
adamgthompson (Jun 28, 2009)
I found the ‘Now is Gone’ to be excellent from the point of view of ‘why’ for those that are yet to want any ‘how’.
(Thanks to @jvr)
http://nowisgone.com/