Cheers,

Michele Smorgon
@maxOz (can’t help myself)

But for clients and others who as the “how do you manage the load” question, I say it’s not about working hard at social media (or anything), it’s about working smart. I’m not Tim Ferris yet, but I actually spend very little time *focussed* of social media tools. They are just there and they are just a part of what I touch intermittently during the day.

Learning to do that is probably hard. I don’t know as I just did it. I’m probably a better multitasker than I thought I was.

I actually try to teach people to achieve that balance by smart use – automated alerts to draw attention in, tools like multi-account, multi-view Twitter clients, automated feeds of data from one source to another.

That stuff makes a difference and makes your activity level seem very high.

It also depends on what your usage model is – are you participating for personal reasons, monitoring brand sentiment, working as a community manager? Each one will be different in the focus they need to bring and the level of on-and-off.

(If you know your maths, that’s THE week.)

;-P