Talk does not cook rice

Nice to talk to you however I must get back to the doing.

- regards
Sean

All positions on the graph are equally important and as Kate said symbiotic, however, in social media marketing I feel there are currently too many to the bottom right.

Also, I’d say as a manager of a media outlet having left a tired and non 2.0 B&T and setup the community focused Mumbrella, you’re a doer. As a journalist you’re a talker.

A marketer would be in the role of a manager or consultant. The graph intended to be industry neutral.

Nice redesign! Simplicity is great.

Interest sentiments… although, it’s strange that you didn’t include the role of the ‘marketer’ in your graph, as from what I can understand you were saying that we need more social media marketers who ‘do’ things.

Also, generalisations from data such as gossip comments aren’t that accurate — as social media is relatively a new marketing discipline, there’s bound to be more talking than doing as people research and find their feet. Not to mention that the people who were contributing weren’t actually marketers themselves.

In society there will be always be people who have certain roles and this diversity is how the theory and ideas (from the talkers) get put into action (by the doers). It’s a symbiotic relationship.

Also one’s person ‘talking’ is another person’s ‘doing’ (e.g. academic releasing papers that make a critical discovery or bring about social change).

For reference, I would count myself as a generalist, i.e. all of the things in your chart.