After 2 weeks in my new role (working with exceptionally smart people), and reading this post my feelings/opinions around marketing have been reinforced. I’ve put together a series of posts to cover a range of topics.
Marketing at it’s core is simple and obvious, the world ISN’T changing dramatically, we’re just creates of habit and have become set in weird and wonderful ways. As a digital marketing strategist I’m proud to believe that mass / traditional media works. Buzz words like engagement, relationships, dialogue, feedback 3.0 are ways for people to talk around real outcomes and facts. Marketing is ALL ABOUT SALES, sure, engagement is great, but do we sell more product now or in the future?
The topics I’ll cover:
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People are people with core desires
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Broadcast media works
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Digital media is too accountable
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Social media experts can’t exist
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Marketing is inevitably about sales
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Outcomes are key
These are issues that I deal with on a day-to-day basis as a Digital Marketing Strategist helping organisations connect with their audience. I felt the need to share them.
April 8th, 2009 on 9:14 am
Perhaps the big traditional brands just can’t be bothered developing meaningful relationships with each and every one of their customers. They will never be able to take advantage of what social media has to offer. It’s easier for them to just buy some ad space to push their message. Perhaps you’re going to discuss this in follow up posts 3 and 4?
April 8th, 2009 on 1:17 pm
Another factor is that the bigger the organisation, the slower it moves. This movement often requires some sort of impetus or direction from the top, and if this form of marketing and media is not understood, it tends to get put into the category of “IT Evangelist”.