Who is in control of your brand?

I’m in the process of putting together a list of social media campaign case studies, for people to learn what do to in this space. Along the way, reading one of my favourite commentators in the space, Laurel Papworth has taken the time to put together what she sees as good examples.

We could debate day and night if they’re good or why, but atleast there’s examples of good stuff…

http://laurelpapworth.com/case-studie-australian-social-media-campaigns/

If you’ve seen something work well in Australia or otherwise, post a link to it here or on Laurel’s blog.

Oh, and here are some ‘award winning’ examples from AIMIA

http://laurelpapworth.com/aimia-social-media-bandwagon-awards/

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