- Image via Wikipedia
So I really like the freeview advert, don’t know why, but when I saw the Ford Fiesta advert tonight I couldn’t help but notice the similarities… Or is it just me???
Freeview Advert
[youtube=http://au.youtube.com/watch?v=uEmdHvpM3h8]
Ford Fiesta Advert
[youtube=http://au.youtube.com/watch?v=87nDEUscky8]
Superb ad by Ogilvy Advertising London for the all-new Ford Fiesta, shot in Berlin, directed by Noah Harris. The music is by Pluxus, it’s called “Transient”.
UPDATE (10:47pm 26th Jan)
Tim from Mumbrella kindly directed me to this article from The Australian in December.
FORD is considering pulling advertising from free-to-air television because the $50 million-plus campaign for Freeview is too similar to a Ford Fiesta commercial the carmaker planned to launch here next month.
January 26th, 2009 on 8:40 pm
Nope, not just you – maybe it’s an economy of scale thing? A collaboration with a 2 ads for the price of 1 incentive programme?
Or maybe stop frame animation is making a comeback? … yeah, that could be it.
January 26th, 2009 on 8:40 pm
Very similar indeed – that’s why Ford threatened to pull its ad spend if Freeview went ahead and ran the ad but the networks ignored them or at least refused to acknowledge the similarity
January 26th, 2009 on 9:11 pm
@matt haha, I reckon you might be right about stop frame animation making a comback
@kate really? Guess it must’ve been a hollow threat?
April 21st, 2009 on 7:53 pm
i just came across your post and yes, i thought they looked very similar. In fact i thought that maybe the same agency had created them and maybe offered a 2 for 1 deal.