- Image by niallkennedy via Flickr
Apple as a company has continued to make an impact on the world, most recently and significantly with the iPhone.
The iPhone hit the ground running with fantastic reviews, great publicity, and all thanks to a solid marketing strategy. The question of whether people bought the product and recommended it to their friends relied on a quality product.
And as usual (with the exception of MobileMe.com) its a combination of questioning the norms, a customer centric approach to product, quality first releases and a consistent delivery of their core message of being different – all building on the powerhouse that is APPLE.
All the hype of last year, has landed them a 32% share of the smart phone market globally (48% in the US). And all within 24 months (from PR to now).
How long have Blackberry, Nokia and all the rest been at it…? Clearly they’re not focused on the right things.
The iPhone pretty much destroyed the year goal of 10 million units with 13.7 million iPhones sold thanks to 4.3 million being sold during the quarter. Furthermore, the AppStore did extremely well reaching 15,000 apps and 500,000,000 downloads (which Apple kept 30% of the profit from and declined to announce how much that profit was). The iPhone is now in 70 markets and Apple is continuing to expand their mobile phone influence to other areas. Apple also now has hold of 32% of the smartphone market — 48% in the U.S.
Apple are a case study of a fantastic company who focus on customers, quality product and marketing in every aspect of what they do. Sure they’ve made some stuff ups, but we will continue to trust them because they’re honest, transparent and constantly talking to us.
I wonder how much of an impact will be made without the leadership of Steve Jobs…?
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January 23rd, 2009 on 1:45 pm
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January 23rd, 2009 on 2:19 pm
[...] Random Feed wrote an interesting post today onHere’s a quick excerptImage by niallkennedy via Flickr Apple as a company has continued to make an impact on the world, most recently and significantly with the iPhone. The iPhone hit the ground running with fantastic reviews, great publicity, and all thanks to a solid marketing strategy. The question of whether people bought the product and recommended it to their friends relied on a quality product. And as usual (with the exception of MobileMe.com) its a combination of questioning the norms, a customer [...]