Who is in control of your brand?

71% of Australians don’t trust the printed word

Thanks to Laurel Papworth,  I discovered that in the US internet has overtaken newspaper as a primary source of news 40% (internet) to 35% (newspaper). Another amazing stat is that the percentage has grown from 24% to 40% from the same time last year.

However, considering all this, TV still dominates as a primary news source for all people at 70%.

One powerful finding shows that 59% of people under 30 yrs old see the internet as a primary source, this is up from 34% last year, equating to about 50% growth. On the flip side, TV has declined from 68% to 59%, a 11% decrease.

And as Laurel Papworth puts it

Remember, 71% of Australians don’t trust the printed word. Many more trust online news. And the Pew study confirm that 2008 was the year that that view went global.

*Research: Pew – Figures add to more than 100% because multiple responses were allowed

If I were in the newspaper business I’d be thinking of a new name for my industry, without the news, its just paper, and Reflex are doing pretty well in that space.

Related articles by Zemanta

• Americans abandon newspapers for the internet
• More Americans get news online than from printed newspapers
• Newspapers are Old News