’09 Prediction: Social media will become less exciting
- Image via Wikipedia
As social media analysts and consultants fall off the pages of the AFR and mainstream media, the excitement is rapidly declining.
In 2009 excitement will be replaced with its less glamorous older cousin ‘measurement‘. People and brands around the world have experiemented with all kinds of social media and its been fun, but now its time to count the cookies, and deliver solid a ROI.
Kate over at Social Abacus brings together the predictions of industry leaders, analysts and researchers on social measurement in 2009.
Top 4 predictions for 2009:
* We will substantially advance our understanding of individuals and the meaningful connections they have.
* We will identify methods to tap what people are *really* thinking, feeling, and paying attention to, meanwhile gaining insight on what a measurement is truly capturing.
* We will determine how to measure the value of social interactions and attach financial value, whether we’re monetizing attention or a new medium.
* We will build better tools to manage– analyze and visualize– massive volumes of data, primarily tapping the evolving social graph.
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You’d think that with an increase in measurement, the excitement would actually increase. However I think what the article is identifying is that we are moving from the net-geeks being excited to business being excited.
The internet was sexy and fun well before y2k, web2.0 and other such buzz. When business can appreciate, measure, and gain value from what the net-geeks are talking about is when the geeks are already looking past it, onto the next thing. Tis the way of the world.
[sarcasm] SEO is understood, Blogs are apparently out of date, and now Social networks no longer get venture capital for creating an icon and reflective homepage. Soon the universe will implode as a marketing guru understands why service based model are good too. [/sarcasm]