- Image by Getty Images via Daylife
There is a lot of people debating/assuming the definition of what social media really is, and it feels like its being way over complicated.
DEFINITION: Social Media
A place where two or more PEOPLE communicate
Its nothing to do with marketing, but Social (Media) Markeitng can utilise the communications through tools like Social Networking Sites, Word-of-mouth, PR (PR agencies should own social media) and many more.
As a marketer you can use these tools to communicate with your potential customer to increase sales, grow your database, manage your brand perception and all the normal marketing outcomes.
Companies can be involved in the following ways:
1. Get involved in the conversation/communication already taking place
2. Create a new place for people to have a conversation/communication
3. Listen to the conversation/communication for research purposes
4. Stuff it all up
Rules? Well they’re defined by the people having the conversation, and I’m sorry to say there’s no blanket rules for social media, as different people have different ‘rules’.
Attitude! It’s all about the attitude you have and how it effects your approach to utilising social media. People don’t like people who’s attitude is arrogant, or rude, or evil. Think about the attitudes that are important to you, and then think about what is important to your potential customers.
Related articles:
- Social Marketing – Improving Corporate Image
- Your goal for social media marketing and marketing in 2009
- Social Media in 2009 is as simple as this…
- Why Social Media isn’t
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December 23rd, 2008 on 10:19 am
The art of Social Media and its correlation to Sales and Client Relationships is as unchanged today as it was before we had the Internet.
We hated Spam in our pre-interweb life and we hate it today.
Social Media is exactly that Social Media we can relate to people we may or may not ever meet face to face and provided we interact as we would when face to face it will succeed.
The relationships I have on line have grown and become a very important part of my life and yes I have even won business through those relationships.
However the time and the care that is required to maintain the friendships without crossing the line in the sand is quite large and it is very finely balanced.
The final answer to this is the work we did to be successful before is largely unchanged – nothing has really changed at all and that must never be forgotten. If you come over as high pressure in real life you will more than likely come over as high pressure in Interweb/social media life. Learning that lesson may well come at a price.