Who is in control of your brand?

Here’s the key points from a good post over at extanz.com that summarises social media marketing in its simplest form…

Social Media Marketing… it doesn’t bite …really… it’s as respectful as you are… now rock on!

But before you start out, here are some basic ideas:

- Content is KING: the best content in your industry is worth gold.
- Numbers count: everyone understands that the more connected you are, the more relevant you are.
- Distribution: you OWN distribution of your content, there is no barrier between readers/prospects and your company – There is no editor in chief privileging your competitor story.
- It’s about being Human: We are gregarious by DNA. We like social contact and we’d rather buy stuff cos our friends told so and it is fixin’ our basic and not so basic needs.
- ‘It’s business, (stupid)’: If you doubt it, just look at the valuation of those puppies…. The so called Social Graph will soon have more power than any other sales force.
- Authenticity rules: Be true to your brand and your customer or you’ll go to hell.