Well atleast they’ve tried something different by taking over their corporate site, and by hiring a random person to rant. But even with a non-Becks person blogging its so heavily branded in Becks (and built in Flash) you can’t help but feel put off.
Steve Hall outlines a series of stuff ups throughout the blog…
“And the most annoying aspect of the site? In order to gain access, you must jump through the age verification hoop. Oh sure, there’s a box to check which, one assumes, will cookie your computer so you don’t have to jump through the hoop when you come back. Alas, coming up with a reason to return to this blog is a head scratcher.”
http://www.adrants.com/2008/12/becks-launches-blog-does-everything.php