*Source: Forrester
Forrester’s definitions
Creators
Publish a blog, publish your own web pages, upload video you created, upload audio/music, write articles or stories and post them
Critics
Post ratings/reviews of products or services, comment on somone else’s blogs, contribute to online forums, contribute to/edit articles on a wiki
Collectors
Use RSS feeds, add ‘tags’ to web pages or photos, ‘vote’ for websites online
Joiners
Maintain profile on a social netowkring site, visit social networking sites
SpectatorsÂ
Read blogs, watch video from other users, listen to podcasts, read online forums, read customer ratings/reviewsÂ
Inactives
Not using any social technologies
December 1st, 2008 on 9:33 pm
In the words of Mark Twain, “There are lies, damn lies and statistics”.
The title of this post should have read “63% of Australian adults read blogs OR listen to podcasts OR watch videos from other users OR read online forums OR read customer ratings/ reviews”. Given that this is what Forrester class as a spectator.
December 2nd, 2008 on 10:11 am
@another rebecca
Good point, I’ve added the definitions to clarify this…