Comments on: Slow on the uptake…

By: Shai Coggins

Shai Coggins — Fri, 05 Dec 2008 13:11:28 +0000

Haha… didn’t think this conversation will make it to anyone’s blog.

Anyway, as I mentioned to Simon, it’s not really a massive deal. But, I just find it interesting that even after publishing this post a couple of years ago (w/a recent update due to negative experiences) – it still remains to be one of my most visited reviews on the blog. I still get comments and emails based on this post. Even people airing their own negative experiences of the place.

Does it really hurt/damage the brand when there are negative reviews of them online? Maybe – maybe not. I guess it depends on how companies would like to perceive it.

By: simontsmall

simontsmall — Mon, 01 Dec 2008 01:49:44 +0000

@Another Rebecca, because you might want to know their city location.

Its not brand destroying, but its something that can be easily managed and dealt with and be converted into a positive…

We’re also not discussing the fact that Shai’s blog gets 10′s of thousands of visitors per month… and food related posts are some of the most popular

By: Another Rebecca

Another Rebecca — Fri, 28 Nov 2008 09:05:18 +0000

Caffe Primo only operate in South Australia, so why would you search for “Caffe Primo Adelaide”? It’s like searching “Kevin Rudd Australia”

By: simontsmall

simontsmall — Fri, 28 Nov 2008 00:07:35 +0000

@another rebecca

Yea, there are loads of brands doing it wrong, however, the difference with telstra is that you have to search for “telstra pissed off customer” whereas if you search for “cafe primo adelaide” you get the results… quite different.

By: David Campbell

David Campbell — Thu, 27 Nov 2008 22:57:21 +0000

Interesting. I heard David Spark on Jaffe Juice yesterday and he claims that responding to all negative comments is one of the biggest mistakes you can make in social media.

His article about it here: http://mashable.com/2008/10/21/social-media-guru-mistakes/

By: Another Rebecca

Another Rebecca — Thu, 27 Nov 2008 11:42:46 +0000

Big deal, you google ‘Telstra pissed off customer’ and you get a raft of bloggers saying they’re unhappy. What’s your point?

By: Rebecca

Rebecca — Thu, 27 Nov 2008 02:38:19 +0000

http://www.google.com.au/search?hl=en&rlz=1T4GZHZ_en-GBAU269AU270&q=caffe+primo+adelaide&meta=

Hey Simon,

Just discovered that they actually spell it Caffe Primo (which is a random way of spelling it.)

Think we should be relieved that have some web presence! Maybe..

Shai is still 3rd listing though and would be hard to miss if they Googled their own name!