Let’s get one thing straight – big data isn’t the answer
It started as a fired up rant that turned into one of my longer and more popular articles on Clickz. In my mind it’s clear but the industry buzzword bingo going on is...
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Global Marketing Outlook: SoDa Report – MUST READ!
A global collective of agencies called SoDa have compiled this interesting report which include opinion and insight from agency leaders from all around the globe, peppered with stats from a large study of...
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50 myths you previously believed, busted in 6 minutes
It’s been a while and this post is a bit lazy but I just had to share it. Bloody funny and surprising!
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2012 Australian online and offline retail sales compared
Marketing Mag put together this neat collection of Australia retail offline and ecommerce stats in a simple infographic. Highlights for me are: Online sales make up 5.3% of retail purchases – and local...
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Facebook deals, why you make me so sad?
Hi. This morning I was playing around on Facebook and a Facebook deal caught my eye, a friend had ‘claimed’ an offer, which made me think I’d check it out. Things only went...
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Quarterly wrap: Facebook ASB, second screen, Pinterest?, Wearable Tech, Viral Value
So, I’ve been busy, writing elsewhere. Sorry. Also, my blog was hacked. It was painful but is now fixed. I’m hoping to start posting here a bit more but in an attempt to...
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Advertising jobs in Australia
MarketingMag recently discussed how Senior Digital Marketers are the 5th hardest role to fill in Australia, that got me thinking, so I took Mumbrella’s long list of jobs – probably an ok guide...
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Is going viral more trouble than it’s worth?
Hi, yea, so it’s been a while since my last post, apologies. Things have just been a little mental at work (in a great way) with some travel thrown in for extra measure,...
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Project Glass: The ultimate advertising space (aka Google Eye)
Google recently announced a concept they’re working on that takes your digital life, currently living in your mobile (read: iPhone in Australia), out of your pocket and puts it mere millimetres away from your...
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Facebook IPO Infographic
One of the most discussed IPOs in history, Facebook will attract an over inflated initial share price (in my and a lot of other people’s opinion). Here are some interest facts about Facebook...
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